For coaches, consultants, authors and founders · Six lessons
Your voice is the most trusted, hardest-to-copy thing you own. Turn it into a weekly show that brings in clients — whether you've never recorded a thing, or recorded thirty and nothing came of them.
Get Instant Access — $27 →Instant access · Lifetime access · Every prompt included
Trailer
Two problems, one class
Never recorded?
You hear yourself and flinch.
The voice you hate isn't the voice anyone else hears — and the work that makes most people quit is now a machine's.
Already have a show?
Thirty episodes. Zero clients.
Most shows like that are missing two things: a spine, and one sentence at the end of every episode.
In the age of AI, a human voice is the rarest thing on the internet.
Your actual voice, thinking out loud — the one format that can't be faked.
Bring the soul — show up and talk.
Automate the rest.
What's left is the only part that was ever the point: you, talking.
How fast you get there
A piece you could send a client — before you've even watched lesson two.
Who it's for and the change it guides them through. Written down, so the show lasts.
A plan you'll actually finish, drawn from what you already know.
Idea, plan, recording, published — by the end of lesson four, with every prompt ready.
The one line at the end of every episode that turns a listener into a conversation.
Talk, upload, approve, repeat — and the one page that keeps a show alive.
You're not doing it alone. Every step comes with a worksheet or a prompt, and if you get stuck, we're one message away.
The curriculum
01 — 06 · One lesson at a time
Your voice.
Un-fakeable.
Your voice is the moat. It sounds strange only to you — and the wall of work between you and a show is gone.
You leave withSomething real, finished and sendable. Already have a show? The sentence your episodes are missing.
One story.
One page.
The strategy that makes a show last — and the spine an existing show can add at episode 31.
You leave withYour show's one story on a page, and two prompts: one to find it, one to turn it into a run of episodes.
Sound like
yourself.
Un-fakeable takes — rough, real and magnetic — and the tiny setup you actually need.
You leave withYour twelve-episode plan, your smallest setup on one page, and the solo and guest-interview prompts.
One upload.
Everywhere.
One upload becomes a transcript, chapters, an article, quote cards and 29 captioned clips — then goes out to every podcast platform.
You leave withEpisode one, live — plus the prompts that draft your titles, descriptions, clip picks and article.
The sentence
that converts.
The path from a listener to a client, and the one sentence most shows never say.
You leave withYour closing sentence, your three boxes from listener to client, and a findability punch list.
Ninety minutes
a week.
A rhythm so light — talk, upload, approve, repeat — you can keep the show running for years.
You leave withThe page that holds your show together, your rhythm on a calendar, and a clear next step — including a free one.
Swipe through the six lessons
Everything included
One document, in order: your show's one story, the smallest setup, twelve first episodes, your three boxes from listener to client.
15 prompts, copy-paste ready, in lesson order.
The full pack from lesson four, so the machine sounds like you.
The smallest setup on one page, and the one microphone worth buying when you're ready.
Run the whole show on free tools — shown in lesson six.
The engine from the demo: one recording in, a finished episode out, on every platform.
Lifetime access · One lesson at a time · Yours to keep
In their words
People Sam taught the method live, on camera. This class puts it behind a microphone.
It is the best value for money I have ever experienced in my life.
No matter where you are in your business, this system has something for you.
It's the clearest marketing framework I've ever seen.
Is this for you?
You dread the sound of your own voice — and you know your clients would hire you if they heard you.
You leave with a finished piece in 30 minutes and a show that runs without eating your week.
Thirty episodes, a few hundred listeners, not one client you can trace to it.
You leave with the one sentence and the spine your show was missing.
You want the reach of a media team without a second full-time job.
You leave with a weekly rhythm of about ninety minutes: talk, upload, approve, repeat.
Not a fit? A faceless, automated content farm, a big audience overnight, or ad income — this is built for a small, warm audience that hires you.
Who's behind it
Sam Cook is the founder of James Cook Media — a West Point graduate, former U.S. cavalry officer and historian. He has trained 100,000+ experts in story-first marketing; James Cook Media has generated $10M+ for clients.
Ievgen Krasovytskyi is the machine half. He built StoryFunnels — the engine you watch in lesson four — and runs James Cook Media's own shows through it every week. He'll show you where the machine takes over, and where it never should.
The offer
The Podcasting MasterClass
Something sendable in 30 minutes. Episode one live by lesson four. A sentence that brings clients at the end of every one.
One-time payment · Instant access · Lifetime access
Get Instant Access — $27 →Before you enrol
One recording on your phone, and you'll know whether this is for you.
Get Instant Access — $27 →A James Cook Media masterclass · Bring the soul. Automate the rest.
