For the expert nobody's found yet

You already say it brilliantly. Let them hear it.

On calls, in the room, one to one — you're the sharpest voice your clients have heard. Online, the people who need you can't tell you exist. A podcast turns the thinking you already share every day into something the right people can finally find — no performing, no becoming a marketer. You talk; we quietly handle everything else.

0
In client
revenue
0
Experts trained
since 2018
0
Newsletter
subscribers
+50.4%
Revenue per
visitor lift
Inside the James Cook Media film studio during a recording
§01The Gap

The Intention Gap

You know you should have a podcast. So why don't you?

It isn't that you have nothing to say — you have more to say than almost anyone in your field. And it isn't that you want to become a loud, self-promoting marketer. You don't, and you shouldn't have to.

The gap is the machinery. Gear, editing, cover art, distribution, a release rhythm you can actually keep. Every one of those is a reason to wait another week.

So the show that would let the right people finally hear you stays a someday project. We close that gap — quietly, so all that's left is the part you're already great at: talking.

"I don't have time to edit."
You record. We cut, mix, master, and produce show notes and clips. Your only job is to talk for an hour.
"I don't know what to talk about."
We run a strategy session and map a season of episodes around your story and your ideal listener before you press record.
"The tech overwhelms me."
Hosting, RSS, Apple, Spotify, YouTube — we set it all up and own it. You never touch a dashboard you don't want to.
"I won't stay consistent."
A fixed monthly cadence and a production calendar keep the show shipping whether or not you feel inspired that week.
"I don't know if it pays off."
Every episode is built as a funnel — listener to lead to buyer — so the show earns its place in your business, not just your calendar.
A podcast isn't a content chore. It's the one channel where your buyer hears your conviction in your own voice.Samuel P.N. Cook — Founder
§02The Journey

How It Works

From idea to liveshow in five steps.

01 Sam Cook mapping a show angle with a client at a laptop
Week 1

Strategy Session

We start where most agencies skip: the strategy. In one working session we map your ideal listener, your show's angle, and the through-line that ties every episode to your business. You leave with a season on paper.

Listener ICPShow AngleSeason MapNaming & Format
02 What gets designed and wired during brand and platform setup
Weeks 1–2

Brand & Platform Setup

We design the cover art, intro, and audiogram templates, then stand up hosting and the full distribution stack. By the end you have a show that looks and sounds like it has been running for years.

Cover ArtIntro & OutroHosting & RSSTemplates
03 Sam Cook recording in the James Cook Media film studio
Weeks 2–3

Record Episodes 1–3

You record your first three episodes with our prompts and run sheets in hand. We edit, mix, and master each one, and write the show notes. Launching with a back catalog gives new listeners a reason to binge.

Run SheetsEditing & MixShow NotesClips
04 Launch day distribution across Apple Podcasts, Spotify and YouTube
Weeks 3–4

Launch & Distribution

We push the show live across Apple, Spotify, and YouTube on the same day, with a launch sequence of emails and social clips ready to fire. Your audience hears the first episode the way it deserves to be heard.

Apple · Spotify · YouTubeLaunch EmailsSocial Clips
05 The monthly rhythm: record, multiply, report
Ongoing

Monthly Cadence

From here the show runs on rhythm. We hold a fixed production calendar, turn every episode into clips and an email, and report on what converts. You keep showing up; the audience keeps compounding.

Production CalendarRepurposingEmail per EpisodeReporting

Real rooms, real work

This is us — coaching experts, running shoots, in the studio. Nothing staged. The people who do your show are the people in these photos.

Samuel Cook coaching a client one to one at a laptop
Coaching, one to one
James Cook Media on an outdoor film shoot
On the shoot
A James Cook Media workshop room with real attendees
In the workshop
§03The Tool

StoryFunnels · Story-Driven Funnel Software

The podcast toolbuilt for storytellers.

🧭

Strategy Templates

Listener ICP, show-angle, and season-map templates baked in — so the show starts from strategy, not a blank page.

📄

Episode Page Builder

Every episode gets a story-driven landing page with player, show notes, and a clear next step for the listener.

✉️

Automated Email

New episodes trigger sequences that turn casual listeners into subscribers and subscribers into buyers.

📡

One-Click Distribution

Publish to Apple, Spotify, and YouTube from one place. Set the RSS once and never wrangle it again.

📊

Listener-to-Lead Analytics

See which episodes drive opt-ins and sales, not just downloads — so you make more of what converts.

💰

Monetization Funnel

Connect offers, calls, and products to each episode so the show pays for itself and then some.

StoryFunnels
✓  Built around your story and your funnel
✓  Episode pages designed to convert listeners
✓  Email sequences wired into every release
✓  Listener-to-lead and sales analytics
✓  A clear path from download to buyer
Generic Podcast Hosts
✕  Built for audio files, not businesses
✕  Generic embed players, no real pages
✕  Email is a separate tool you bolt on
✕  Vanity download charts, no revenue view
✕  Listeners arrive and then disappear
§04In the Studio

Live Examples

Shows we're buildingright now.

Documentary🔴 In Production
Samuel P.N. Cook
Hosted by Samuel P.N. Cook

Ukraine Military History Podcast

First-hand history and frontline strategy from a former U.S. Cavalry officer living and working in Kyiv. Narrative episodes, expert guests.

HistoryStrategyNarrative
Health & Coaching◎ In Development
Hosted by Dr. Wunder

Keto Ever Podcast

A practical, story-led show on the ketogenic lifestyle from a practitioner whose funnel we lifted +50.4% in revenue per visitor.

HealthCoachingEducation
Marketing🔴 Launching
Samuel P.N. Cook
Hosted by Samuel P.N. Cook

Storytelling in the Age of AI

The companion show to the MasterClass — how experts build audiences AI can't replace. Launching alongside the MasterClass.

AI & MarketingMasterClassStory
§05The Terms

Find your on-ramp

Start small.Go as far as you like.

You don't have to commit to anything big to begin. Most people start with a conversation — we map what your show could be, no pressure. Run the software yourself, or hand us the whole thing when you're ready. Here's the full ladder, honestly laid out.

Best for · Do-It-Yourself
StoryFunnels Software
Request Access
Run your own show on a platform built to convert.
  • Strategy & season templates
  • Episode page builder
  • One-click distribution
  • Automated email sequences
  • Listener-to-lead analytics
  • Done-for-you production
Explore StoryFunnels
Best for · Serious Growth
Growth System
$5K/mo
The full stack — show, traffic, and monetization.
  • Everything in Managed Service
  • Paid promotion & audience growth
  • Guest booking & outreach
  • Email monetization funnels
  • Sponsorship strategy
  • Quarterly growth review
Talk Growth
Launch Sprint
Concentrated kickoff to ship your first three episodes fast.
$1,500 one-time
Video Upgrade
Full video edit and vertical clips for YouTube and social.
+$500/mo
Guest Outreach
We source, vet, and book guests aligned to your audience.
+$800/mo
Sponsorship
We package and pitch your show to relevant sponsors.
+$600/mo
§06The Proof

The Track Record

The numbers behindthe machine.

These are real numbers, for real people like you — a coach, a practitioner, an author. Not a big brand with a media budget. The same small team that gets these results is the team that would run your show.

$1.8M

In 10 months

Revenue generated through a single story-driven funnel we designed and ran for a client.

+50.4%

Revenue per visitor

The lift we delivered for Dr. Wunder's coaching funnel — the same practitioner whose show we're now building.

5+

Seven-figure funnels

Built and running for authors, coaches, and founders who sell with their story.

§07The Work

Work We've Built

The craft behindyour show.

Your podcast is one part of a story-driven presence. We design and engineer the whole thing — the software, the pages, and the platforms. Here's a look at what we build.

We also designed and built the Borderlands Foundation websites — several story-led properties for a mission that matters.

§08The Start

Start Your Show

The first step isjust a conversation.

No commitment, no pitch. Tell us what you'd want people to hear, and we'll tell you honestly whether a show is worth it for you — and what it would take. The other doors are here whenever you're ready.

Start Here · No Pressure
Talk It Through
Do It Yourself
See StoryFunnels
When You're Ready
Have Us Run It