If you have been struggling with your marketing, it's because you don't have a system designed to produce repeatable results. Here are why most marketing campaigns fail.
You go build a website. You spend a lot of time designing and building it. Then you launch it. Nothing happens. Google and Facebook don't exist to send people to your site. You have to pay for it. Either in time (content marketing) or money (paid ads). The problem is that paid ads won't work on a simple website. The return won't be there. And the content marketing takes a long time to build up. That is why marketing is so hard.
The reason your original marketing strategy didn't work was because you skipped the most important step. The first thing we do for our clients is make them go through an exhaustive strategy process. Once you have this strategy, you have a real chance of succeeding in the next steps of 2) Building your funnel, 3) testing it with paid traffic, and 4) building a long-term brand with content marketing.
The first part of success in marketing starts with building a real strategy. This doesn't mean writing some mission statement. It's far more in depth than that. Most business owners never take the time to do detailed strategy work before they start their business. No matter where you are in your business right now, you can always benefit from stopping to do a thorough strategy review to launch or re-launch your digital marketing strategy.
Websites are great. You certainly need one. But these days a website is not enough. The world is more sophisticaed now online. What you need to do is build a story-based funnel that recreates the buying experience that always works the best - when you, the founder sell it to someone 1-on-1. This is always what works best. You have the passion for the product. So why not recreate and scale that passion online? This is where the power of video comes in. Building a funnel that really works
Once you build your funnel, you have 2 choices to get traffic. You either spend money (on paid traffic) or Time (through content marketing). There is nothing quick or easy about getting 'free' traffic with content marketing. But you can quickly get high quality, targeted traffic for paying for it. And this is the key. If you can't get your funnel to at least cover the cost of your ad spend with revenue back in, then you need to rebuild or optimise your funnel. That is the beauty of a paid ads strategy.
Paid traffic is great. But here's the problem. You have to pay for it! Once you successfully launch your funnel with paid traffic, it's time to take your online business and branding to the next level. Content marketing is the way to depend on your connection with your audience throughout the buying process. And content marketing is not quick or easy. Quality matters. No content is better than low-quality content. You the founder must lead this and make it great. This is where a podcast, a YouTube Channel, or a Medium series can take your business to the next level. But it has to be in your voice and of the highest possible quality.
1) Who are you trying to help?
2) What is the better future they are
3) How can you show them a bridge that they will trust to walk towards their better future?
Strategy at it's core is simple. But building a real strategy is hard work. And if you don't have a system, it will never work.
Your ideal client is a real person. They are walking around telling themselves a story about why they can't have a better future. The foundation of our strategy work is a series of 5 exercises we use to understand the ideal client.
Your ideal client has a better future they desperately want. But they problem is they are scared. They don't think they can get this better future. We use a series of exercises to help you re-write the ideal client's better future with a detailed worksheet. Then we show you how to map out your free and paid offers to help them achieve this better future. Creative work is hard, but we have a process for helping you do it easily.
Mapping Your Hero's Digital Journey - Once you understand your ideal client's better future. Exactly what they need to believe to get the result (the story) they want in life. Now it's time to map it out in extreme detail. That means every single page, email, video, and Facebook ad. All mapped out in excruciating detail.
This is why we have designed the StoryTelling in the Digital Age MasterClass.
In this MasterClass, you will learn exactly how to build your strategy and get the 9 exercises you need to build a strategy with the StoryMatters Method.
To qualify for the MasterClass, here is what you need to do.
1) Take the Quiz and get your Free Marketing Training.
2) Take the StoryTelling IQ Test to find out where you stand with your digital marketing knowledge.
3) Signup for the special offer of the StoryTelling in the Digital Age MasterClass.
NOTE: If you are not ready to invest in the masterclass right away, you can watch the FREE StoryMatters MasterClass to sample the content and make an informed buying decision.
To understand the evolution of the James Cook Media process, read our track record of success to understand why it works.
To get a feeling for what your own funnel can look like with StoryTelling, look at our most successful case studies and watch the videos to see the examples that may inspire you.
If you want to build your StoryTelling Strategy, you need to put in the time to do it right. This is why we developed the StoryTelling in the Digital Age MasterClass.