Here are 13 basic rules for your copy.

#1. Write as you speak 

Write casually. Use a lot of pronounces. Don’t overload your copy with complicated words.

#2. Shorten your sentences 

Write with an eraser. Use periods, not commas. Long sentences give headaches.

#3. Don’t use passive voice

One of the reasons for long, awkward, and complicated sentences. Remember, we don’t like it.

#4. Be specific

If you talk to everyone you talk to no one. Be concrete about who you refer to.

#5. Avoid “landing page words”

Unlock, unleash, enhance, exceed, empower, supercharge, etc. No one talks like this.

#6. No one cares what you can

Concentrate not on the features of the product, but the gains for your customers.

#7. Format your writing

Separate your text with paragraphs and points.

#8. Don’t lose your personality

#9. No adverbs, fewer adjectives, more verbs

Verbs urge to action. Adverbs are fuzzy. They puzzle your sentence for no reason.

#10. Don’t forget CTA

Writing is for novels, copywriting is for selling. Lead your customer with a clear call to action.

#11. The headline is crucial

#12. First line is crucial

#13. Use storytelling

Stories help people connect with a brand and its product. Stories make it memorable.

To learn the art of storytelling and how to use it for your business, join our StoryTelling in The Digital Age Masterclass.

In Storytelling in The Digital Age Masterclass we answer the next questions:

• How to tell your story online?

• How to not “feel dirty” after filming a sales video?

• What tools work best in today’s digital marketing?

• How one powerful story can change your entire business and maximize your profit?

• How to get the right audience and connect with your ideal customer?

Sing up now and get access to James Cook Media case examples and to the Bonus Lesson about building your funnel!

Build a Marketing Strategy for your Story-Based Funnel

2 х 180-minute amazing video training, StoryTelling Welcome sequence, 1-on-1 Strategy Call, 8 Funnel Blueprints, Resource guide  &  much more…

$563 in Value, JUST $27 USD!

YES, I NEED THIS!