The StoryMatters Workshop Story

 

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StoryMatters WORKSHOP

Build Your Funnel in 6 days with the World's Top StoryTelling Experts.

If you have a product or service that will change the world, let us help you do all the strategy, writing, and technology you need to get your message out to the world.

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Your Marketing is NOT Working. Here is how to fix it

You have a product or a service that will change people's lives.

But for some reason, it's not working. And here's why.

1) Technology - The best product or service in the world is worthless without getting it out there to connect with your audience.

Here's the good news.

It's never been easier to get your message out there. And it only gets easier as technology continues to advance.

2) Strategy - It's never been easier to get your story out there.

But because it's never been easier to get your story out there, here's the bad news.

It's never been harder to get people to listen or to care.

Nobody will care about your marketing unless it speaks to them.

Because everyone is telling their story online, you have to come up with a better strategy.

There is no sure path to marketing success, but the one sure path to failure is not having a strategy.

Once you have a real strategy, you have a chance of building a story online that will connect with your audience.

The StoryMatters Workshop is designed to help you tell your story and launch it in a funnel online.

You can do all of this in 6 days with the world's top marketing StoryTelling expert Samuel P.N. Cook, with the StoryFunnel Software, and his team to help you every step of the way.

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Why we Created the StoryMatters Workshop

 

Apply to Join the Workshop

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Build Your Funnel in 6 Days

Day 1 - Full Strategy Review

On Day 1 you will Finalize and Expand your StoryMatters Strategy you completed before the Workshop.

  • Validate Your Persona Work - Review Your Persona with Other Business owners and James Cook Media Mentors at the workshop.
  • Validate Your Offer Structure - Review your Persona with Other Business owners and the James Cook Media Mentors at the workshop.
  • Introduction to Advanced Persona Architecture - Learn how to use advanced persona quiz methodology in customizing your communication.
Workshop Room behind Stefan and Petar

Day 2 - Advanced Strategy

On Day 2, you will build your advanced persona modifications to your strategy documents based on the lessons on Day 1

  • Competitive Personality Persona - Learn how competitive personalities work and how to sell to them in your funnel.
  • Spontaneous Personality Persona - Learn how spontaneous personalities work and how to sell to them in your funnel.
  • Humanistic Personality Persona - Learn how humanistic personalities work and how to sell to them in your funnel.
  • Methodical Personality Persona - Learn how methodical personalities work and how to sell to them in your funnel.
Rear shot of screen at workshop w/ Empathy Map

Day 3 - Funnel Mapping

On Day 3, we will map your entire funnel out based on your product roadmap and persona mapping.

  • Segmentation and Quiz Design for Funnel - Learn how to use our Quiz Technology to custom design your client's journey through our funnel.
  • Funnel Page Mapping & KPIs - Design your entire funnel based on the custom journeys you develop, complete with Key Performance Indicators.
  • Communication Workflow Mapping - Map out the email, text, and messaging sequences to link together the parts of your funnel.
  • Ad Campaign Mapping - Map out the entire remarketing ad sequences to draw your audience through your funnel.
work_process2

Day 4 - Quiz and Funnel Page Copywriting & Building

On Day 4, using the StoryFunnel Software, you will write your funnel quiz and landing page copy.

  • Persona Quiz Copy - Design & write your quiz to segment your audience by personality.
  • Avatar Question Segmentation Copy - Design & write your quiz in order to identify your personas.
  • Performance Quiz Copy - Design & Write your quiz to test your audience on their level of awareness to your solution.
  • Landing Page Copy - Design & write the copy for your landing page to sell your ideal clients on your funnel journey.
  • Sales Page Copy - Design & write the sales page copy to sell your ideal clients on the first steps in their journey to working with you (product or phone call).
  • Content Page Copy - Design & Write the copy for the content pages in your funnel.
Valeriya Writing

Day 5 - Communications Workflows CopyWriting

Once you have built your Funnel pages, you will learn how to write the emails and ad copy to knit it all together.

  • Email Copywriting - Write the emails you need to draw your audience through the journey on your funnel.
  • Text Message Copywriting - Write the texts you need to draw your audience through the journey of your funnel.
  • Facebook Messenger Copywriting - Draw your clients through your funnel with your Facebook Messages.
  • Remarketing Facebook Ads Copywriting - Write the Ads you need to draw your audience through your funnel.
Valeriya and Anastasiia working at workshop in Krakow

Day 6 - Funnel Traffic Planning

Once you have built your entire funnel journey, it's time to plan out your traffic strategy.

  • Content Marketing Introduction - Understand the role of content marketing and your blog to build your audience (time and quality approach).
  • Facebook Ad Introduction - Understand the role Facebook Paid ads can play in rapidly building your audience.
  • Google & YouTube Ad Introduction - Understand the role Google and YouTube can play in rapidly building your audience.
writing

StoryMatters Workshop Dates

When you Apply for the Workshop and are accepted, you purchase an open ticket to any 2019 Workshop. You are welcome to reserve any date.

NOTE: You must be a member of the StoryMatters Academy and complete the entire Strategy Module to attend the workshop.

StoryMatters Workshop Dates (2019)

15 July - 20 July, 2019

Hotel Bristol, Warsaw (Poland)

23 September - 28 September, 2019

Hotel Bristol, Warsaw (Poland)

18 November - 23 November, 2019

Hotel Bristol, Warsaw (Poland)

StoryMatters Workshop Agenda

Build your Minimum Viable Funnel over 6 days with James Cook Media Founder, Samuel P.N. Cook & his team with the same StoryFunnel Software they use to build 7-figure funnels.

Hotel Bristol
Krakowskie Przedmiescie 42/44
00-325 Warszawa

StoryMatters Workshop Agenda

Build your Minimum Viable Funnel over 6 days with James Cook Media Founder, Samuel P.N. Cook & his team with the same StoryFunnel Software they use to build 7-figure funnels.

Hotel Bristol
Krakowskie Przedmiescie 42/44
00-325 Warszawa

Monday

Day 1

Introductory Session: Building Your Minimum Viable Funnel

8:30 AM - 9:30 AM

Strategy Review #1: Validate Your Persona Work

10:00 AM - 12:00 PM

Advanced Strategy Class: Ideal Client Personas 

1:00 PM - 3:00 PM

Advanced Persona #1: Building Your Competitive Personality

3:30 PM - 5:30 PM

Tuesday

Day 2

Advanced Persona #2: Building Your Spontaneous Personality

8:30 AM - 10:30 AM

Advanced Persona #3: Building Your Humanistic Personality

11:00 AM - 1:00 PM

Advanced Persona #4: Building Your Methodical Personality

2:00 PM - 4:00 PM

Strategy Review #2: Chain of Beliefs & Offer Structure by Persona

4:30 PM - 6:00 PM

Wednesday

Day 3

Funnel Mapping Session #1: Quiz Segmentation and Flow Design

8:30 AM - 10:00 AM

Funnel Mapping Session #1: Funnel Page Mapping & Flow Design

10:30 AM - 12:30 PM

Funnel Mapping Session #3: Funnel Emails & Messaging Mapping & Flow Design

1:30 PM - 3:00 PM

Funnel Mapping Session #4: Funnel Ads Mapping & Flow Design

3:30 PM - 5:30 PM

Thursday

Day 4

Copywriting Session #1: Personality & Avatar Question Copywriting

8:30 AM - 10:00 AM

Copywriting Session #2: Performance Quiz Copywriting

10:30 AM - 12:30 PM

Copywriting Session #3: Landing Page & Result Page Copywriting

1:30 PM - 3:30 PM

Copywriting Session #4: Sales Page Copywriting

4:00 PM - 5:30 PM

Friday

Day 5

Communications Session #1: Email Copywriting Part 1

8:30 AM - 10:30 AM

Communications Session #2: Email Copywriting Part 2

11:00 AM - 12:30 PM

Communications Session #3: SMS & Facebook Messenger Copywriting

1:00 PM - 3:00 PM

Communications Session #4: Facebook Remarketing Ads Copywriting & Setup

3:30 PM - 5:30 PM

Saturday

Day 6

Funnel Traffic Session #1: Content Marketing Overview Part 1

8:30 AM - 10:30 AM

Traffic Strategies Session #2: Content Marketing Overview Part 2

11:00 AM - 12:30 PM

Traffic Strategies Session #3: Facebook Ad Overview

1:30 PM - 3:30 PM

Traffic Strategies Session #4: Google & YouTube Overview

4:00 PM - 5:50 PM

Closeout Dinner & Party: Workshop Reflections, Awards, & Party

8:00 PM - ???

The World-Famous Hotel Bristol (Warsaw, Poland)


A Luxury Collection Brand Hotel

About the Hotel
Hotel Bristol

One of Poland's Top Historical Landmarks

Located next to Warsaw's Presidential Palace, you will have a view of Warsaw's famous Krakow Przemescie Boulevard right downtown.

One of Poland's Top Historical Landmarks

Located next to Warsaw's Presidential Palace, you will have a view of Warsaw's famous Krakow Przemescie Boulevard right downtown.

Conference Room
Bristol Conference Room

Work in a conference center designed to inspire Creativity.

 

Write your story fueled by five star dining level catering, inspired by the right music, and surrounded by a cozy, inviting conference room with like-minded entrepreneurs.

Work in a conference center designed to inspire Creativity.

 

Write your story fueled by five star dining level catering, inspired by the right music, and surrounded by a cozy, inviting conference room with like-minded entrepreneurs.

Luxury Dining
Bristol Dining Room

Dine in Luxury among Friends

 

Forge relationships with other entrepreneurs and our staff over sumptuous lunches at the Hotel Bristol. Every day, you will be nourished by new fresh dishes from one of Warsaw's top chefs.

Dine in Luxury among Friends

 

Forge relationships with other entrepreneurs and our staff over sumptuous lunches at the Hotel Bristol. Every day, you will be nourished by new fresh dishes from one of Warsaw's top chefs.

Relaxing Spa
Bristol Swimming Pool

Unwind at the Bristol Spa 

Working hard all day will put unusual demands on your creative energy. There is no better place to replenish your mind, body, and spirit than the Bristol Spa. 

Unwind at the Bristol Spa 

Working hard all day will put unusual demands on your creative energy. There is no better place to replenish your mind, body, and spirit than the Bristol Spa. 

Leisurely Evenings
Bristol Column Bar

Warsaw's Most Famous Luxury Bars

 

After a long day of hard work, you may choose to relax with new friends. The Hotel Bristol boasts some of Warsaw's most famous, luxury, and historical night venues, including the Column Bar and Wine Bar.

Warsaw's Most Famous Luxury Bars

 

After a long day of hard work, you may choose to relax with new friends. The Hotel Bristol boasts some of Warsaw's most famous, luxury, and historical night venues, including the Column Bar and Wine Bar.

Your Room
Bristol Hotel Room Image

Wake up Fresh Everyday in 5-Star Luxury.

 

From chocolates on your pillow in the evening before bedtime, to world-class cuisine served fresh and hot to your room anytime, the staff at the Hotel Bristol will always make you feel at home.

Wake up Fresh Everyday in 5-Star Luxury.

 

From chocolates on your pillow in the evening before bedtime, to world-class cuisine served fresh and hot to your room anytime, the staff at the Hotel Bristol will always make you feel at home.

What People are Saying about the Workshop

 
Jack Vincent
Jack Vincent S.C.O.R.E© Selling System
Having it all laid out for you. You can just see how effective it was. I loved it!
 
Wanda Nowak
Wanda Nowak Wandalicious
No matter where you are in your business, the StoryMatters system has something for you.
 
Hugo Feenstra
Hugo Feenstra Vincent Mock
I would highly recommend the StoryMatters system. It is the best value for money I have ever experienced in my life.

STORYMATTERS Workshop

Apply to join the StoryMatters Workshop (Spaces Limited)


If you want to work with James Cook Media to build your Funnel at the StoryMatters Workshop, here is what you need to do:

  1. Answer a Few Questions about Yourself (only takes 3-5 mins), and then watch your results video.

  2. Sign-up for a special discounted package for the StoryTelling in the Digital Age MasterClass Premium Package (NOTE: You must complete this course to attend the workshop).

  3. Once you Book the Premium Package, schedule your interview call with James Cook Media Founder Samuel P.N. Cook.

If you would like to work with James Cook Media in one of our long-term performance marketing deals, you must book the Premium Package to apply to work with us.

NOTE: The StoryMatters Workshop has limited spaces available in 2019 (Less than 36 spots remaining)...

 

Apply Now

The StoryFunnel Software

 

Get the StoryFunnel Software System James Cook Media uses to build 7-Figure Funnels.

Story is great. But without the right funnel, nobody will ever hear it.

To get your story out there, you need a funnel that works.

This is exactly why we created the StoryFunnel Software.

This has been custom developed for us and our high-end expert clients.

Never pay for web design or Software Development again.

In this software, you get access to everything you have experienced going through our funnel.

  • Landing Page Builder
  • Quiz & Client Survey Builder
  • Email & Phone Number Collection Forms
  • Sales Page Builders w/ Video Automation (like this one)
  • Online Checkout Integration with Stripe.
  • Gated Membership area to host your paid content.
  • Email, Text Message, & Facebook Messenger Workflow & Automation (Available Spring, 2019)
  • Funnel Mapping Software & Dashboard Analytics (Available Summer, 2019)
  • NOTE: All this software together (Email automation, page builders, online checkout, quiz builders, and dashboard) would normally cost you up to £1,000 per month to put all together.

With James Cook Media's software, we give you our system and teach you how to use it. Then we are here to support you when you don't know what to do next.

As you are investing in this program in 2019, you will be part of our first public Beta Software rollout. This means you will be part of the first 100 users of this software, and will be able to give your feedback and submit feature requests.

With the James Cook Media Software, you are going to get all the technical support you need to get your story online.

The only thing stopping you from achieving your dreams will be the power of the story you tell online.

Learn More

Basic Package

Build a Marketing Strategy and Your Funnel in 6 Days (£10.400 value)

  • Complete Strategy Review
  • Advanced Persona Strategy Training
  • Funnel Map Design Training & Review
  • Quiz & Funnel Design & Copy Training
  • Email, SMS, and FB Messenger Copy Training
  • Funnel Traffic Planning Strategy
  • Funnel Communications Flow by JCM Founder
  • Funnel Page Copy Review by JCM Founder

Premium Package Videos Directed by JCM Founder Samuel P.N. Cook (£12.000 value)

  • 12 Hours of Video Shoot w/ JCM Founder & Video Team
  • Funnel Quiz Results & Sales Videos Filming (up to 40)
  • Funnel Ads Video directed by JCM Founder (4 hours)
  • All Video Postproduction, editing, sound, and music production.

Hotel Bristol Luxury Lodging (£3.200 value)

  • 6 Nights of Executive Suite Lodging at Hotel Bristol
  • 2 Additional Nights of Executive Suite Lodging on Filming Days
  • Free Breakfast, Lunch, and 2 Dinners
  • Premium Member Lunches w/ JCM Founder
  • Private Dinner w/ JCM Founder

 Ongoing Marketing & Software Support (£16.800 value)

  • 12 Months of unlimited Access to the StoryFunnel Software (£2.400 Value)
  • 12 Months of weekly 1-on-1 marketing coaching with JCM certified coach (£10.400 Value)
  • Lifetime Access to StoryMatters Academy 50+ Hours of Video Training on Marketing (£2.000 Value)
  • Marketing Strategy Worksheets & Exercise Library
  • Dedicated Account Representative.
  • 24 hours, 7 days a week LiveChat support.
  • 7-days a week Tech Support.
  • Join other BETA members StoryMatters Private Facebook Group.

£4.965 Now + 12 monthly payments of £1.565 £40.400

Apply Now

Premium Package

Build a Marketing Strategy and Your Funnel in 6 Days (£10.400 value)

  • Complete Strategy Review
  • Advanced Persona Strategy Training
  • Funnel Map Design Training & Review
  • Quiz & Funnel Design & Copy Training
  • Email, SMS, and FB Messenger Copy Training
  • Funnel Traffic Planning Strategy
  • Funnel Communications Flow by JCM Founder
  • Funnel Page Copy Review by JCM Founder

Premium Package Videos Directed by JCM Founder Samuel P.N. Cook (£24.000 value)

  • 24 Hours of Filming with James Cook Media Video Team
  • Personal Scripting Review by JCM Founder Samuel P.N. Cook
  • Funnel Quiz Results & Sales Videos Filming (up to 40)
  • Funnel Ads Video directed by JCM Founder (4 hours)
  • All Video Postproduction, editing, sound, and music production.

Hotel Bristol (£5.000 value)

  • 6 Nights of Executive Suite Lodging at Hotel Bristol
  • 4 Additional Nights of Executive Suite Lodging on Filming Days
  • Free Breakfast, Lunch, and 2 Dinners
  • Premium Member Lunches w/ JCM Founder
  • Private Dinner w/ JCM Founder

Ongoing Marketing & Software Support (£28.400 Value)

  • 12 Months of Marketing Ads Management (40 hours per month) (£24.000 Value)
  • 12 Months of unlimited Access to the StoryFunnel Software (£2.400 Value)
  • Lifetime Access to StoryMatters Academy 50+ Hours of Video Training on Marketing (£2.000 Value)
  • Marketing Strategy Worksheets & Exercise Library
  • Dedicated Account Representative.
  • 24 hours, 7 days a week LiveChat support.
  • 7-days a week Tech Support.
  • Join other BETA members StoryMatters Private Facebook Group.

£9.965 Now + 12 monthly payments of £2.565 £67.800

Apply Now

FAQ

  • What is Included in the Workshop?
    • At the StoryMatters Workshop you will get a complete strategy and funnel for your digital marketing including:

      Persona Strategy

      Offer Stucture

      Funnel Map

      All Pages Written & Built

      All Emails Written & Programmed

      All Remarketing Ads Designed & Built

  • Does the Workshop Come with Videos?
    • The basic workshop package does not come with filming. The Premium package comes with videos scripted by James Cook Media Founder, Samuel P.N. includes a day of filming with him directing, and full video production by his team afterwards.

      You can do your premium package filming the week after the workshop or at another time you schedule with him in advance (after your workshop).

  • How much is the investment in the Workshop?
    • The normal workshop price for the basic package is £7.565. This includes all lodging, breakfast, lunch, and snacks during the day, as well as 2 dinners.

      When you join the StoryTelling in the Digital Age MasterClass and finish the training, you qualify for a £1.600 discount.

      Click here for Pricing

  • Where does the Workshop Take Place?
    • The Workshop takes place at the Bristol Hotel in Warsaw, Poland. 

      The Bristol is a 5-Star hotel situated right next to the Presidential Palance in Warsaw, Poland.

      Luxury Collection hotel and one of the top rated hotels in Europe.

      Click here for more details

  • What is the Workshop Schedule?
    • The Workshop takes place over 6 days (Monday - Saturday).

      You should fly in the Sunday evening before the workshop and leave the Sunday morning after the workshop ends (we finish the workshop with an awards dinner).

      Click here for the full schedule

  • How do I know it will work for me?
  • Why do I need to apply for the Workshop?
    • There are only 50 spots available for the workshop in 2019.

      James Cook Media's founder Samuel P.N. Cook will be personally leading all workshops.

      Due to the limited nature of this event, we want to ensure that you are the right fit for the workshop.

      To apply for the workshop, you must invest in our Premium Package of the StoryTelling in the Digital Age MasterClass.

      The Premium package gives you a chance to speak to the James Cook Media Founder personally about your application.

      If you complete the MasterClass you get the £1.600 discount.

      Click here to Start the Application

  • What dates are the workshop available?
    • So far, we have spots available for the following dates.

      Please NOTE: Dates are selling out quickly.

      6 - 11 May, 2019

      15 - 20 July, 2019

      23 - 28 August,

      2019 18 - 23 November, 2019

      Click here to Start your Application

  • What if I am not sure which workshop I want to attend? Should I still sign up?
    • Yes, you should still sign up for the workshop even if you are unsure which date you can attend.

      The workshop seats are limited to 50 and waiting may cause you to miss out.

      To attend a workshop, you have to finish the first module of the StoryMatters Academy.

      Therefore, you have to finish this work to finalise your dates anyway.

      Click here to Start your Application

  • What if I Invest in the StoryTelling in the Digital Age MasterClass and do not get accepted to the Workshop?
    • If you are not ready for the workshop, we will let you get a discount to the StoryMatters Academy, our online training area with our software.

      In this area, you will have a chance to prove yourself to our coaches and re-apply for a spot at the workshop.

      Click here to Start your Application

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(Only 36 Spots Available in 2019)

Due to the high level of demand for the workshop and limited spaces available, you must first apply to Join the StoryMatters Workshop.

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