The Hero's Journey Workshop: Scale Your Impact & Your Income

Learn how to build an Expert Product & Marketing System at the Hero's Journey Workshop.

(9 - 11 May, 2019 in Warsaw, Poland)

With NY Times BestSelling Author & Book Promoter, Michael Drew and Film-Maker and Video StoryTelling Expert, Samuel P.N. Cook

You are an Expert. Thought Leader. Author.

As Gary Vaynerchuck says, "It's never been a better time to get into business."

This is the golden age for information.

There's never been a better time to be an expert, thought leader and author!

From 1890 - 1980, the average number of book published per year was 40,000.

When Michael Drew entered publishing 20 years ago (1998), the number of books had jumped to 78,000.

Enter Amazon (self publishing) and the age of social media.

Last year, over 2 MILLION books were published.  

It's never been easier to get your message out there.

The bad news is that it's never been harder to get someone to care.

Because everyone can get their message out there, the noise has never been louder.

Your idea won't see the light of day until you get one thing right.


Story Matters.

You have to learn how to cut through the noise by developing a real expert business strategy.

Step 1) Identifying Your Ideal Client (Your Hero)

Step 2) Writing the Hero's Journey they Need to change their life (with Your Book or your Services)

Step 3) Mapping Your Hero's Digital Journey into a marketing system that leads them naturally into their hero's journey (guided by you).

That is why we have partnered with NY Times bestelling author, and the world's top book promoter Michael Drew (with 91 U.S. National bestsellers to his name) to create the Hero's Journey Workshop.

This 3-day, intensive workshop & video training follow will provide you all the tools you need to design your strategy, build your expert eco-system, and market it online successfully.

The Hero's Journey workshop is a 3-day intensive workshop. It will help you truly understand your ideal client, rewrite their story, and create the digital journey to convert them to investing in a better future.

It's happening in Warsaw, Poland. The workshop will take place with a small group of experts/authors (no more than 25 businesses) 29 November - 1 December.

You may also join by Live Stream if you cannot attend in person.

The Hero's Journey workshop is a 3-day intensive workshop. It will help you truly understand your ideal client, rewrite their story, and create the digital journey to convert them to investing in a better future.

It's happening in Warsaw, Poland. The workshop will take place with a small group of experts/authors (no more than 25 businesses) 29 November - 1 December. You may also join by Live Stream if you cannot attend in person.

During this workshop you will develop the strategy and get all the tools you need to become a successful expert who gets paid for their knowledge.

During this workshop you will learn exactly how to:

  • Learn How to Define Your Hero - Understand how to identify with your hero (the person you really want to help). Then exactly how to connect with them, and understand the story you need to truly master the story of your ideal client.
  • Learn How to Your Expert Platform - Writing your hero's Journey is about getting them to invest in a better future. Your Expert Platform-in-a-box delivers the hero's journey to your ideal client.  Michael Drew will show you exactly how to decode your knowledge and translate it into a powerful expert sytem through your book, video course, workshops, or high-end coaching programs. We will show you how to create it all.
  • Learn How to Create Your Marketing System - online to get them to INVEST in their Hero's Journey. We will show you how to map out every stage of your marketing plan. Top to bottom. Content marketing plan, funnel building, and your paid traffic plan. (We will show you every page, email, video, and ad) that will make your ideal client invest in the story they need to tell themselves.


Here is how we will ensure you take your expert business to the next level:

  • Understand how to Create Your Expert Marketing System - During the Workshop, you will get the strategic overview, and detailed explanations of everything you need to do.
  • Detailed Tutorials and Worksheets to Execute your Plan -  After the workshop, leave with a complete set of exercises we present at the workshop, with detailed videos on how to complete each exercise.
  • Build Your Peer Group - StoryMatters is the top marketing brand for experts in Europe. Michael Drew has put 91 books in the NY Times bestseller list. The workshop has limited spaces available (25 businesses). You will be in a room with like-minded experts who want to change the world.
  • Expert Feedback - The group will be small enough for you to ask questions at the end of each session. Network and meet Michael and Sam at lunch each day, and a special dinner at the end of the Workshop.

To Qualify for the Hero's Journey Workshop, you must first Purchase the Online MasterClass: “StoryTelling in the Digital Age” 

NOTE: As Soon as you Purchase the StoryTelling in the Digital Age MasterClass, you will have a chance to schedule a call with us to Apply for the Workshop.

This Special Limited Time MasterClass Pricing (75% Off) includes:

  • 4 Lessons on StoryTelling (2.5 Hours)
  • Complete Lesson Slides
  • Complete Lesson Transcript
  • Complete Lesson Tip Sheets
  • 1 FREE Coaching Call w/ StoryMatters Coach.

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Here is What You Can Expect at the Hero's Journey Workshop

Day 1 (29 November) - Who is Your Hero?

Before you can tell a story, you must know who you are speaking to. Not in the abstract sense. But deeply personal. Your clients are not statistics. They are not the obstacle to your profitability. They are real people. People buy based on emotions - and they justify their decisions based on logic.

Once you understand your ideal client, understand exactly how to use the hero's journey to identify where they are on their journey.

At the end of Day 1, you will understand exactly how to create your ideal client profile, and deeply connect with them so you know EXACTLY how to solve their problems.

Benoit & Sam Avatar Work

Day 2 (30 November) - Building Your Hero's Journey

Once you understand your ideal client. Once you truly FEEL the story they are living... It's time to rewrite their story. This concept is the foundation of marketing. 

How can you design an offer (both free and paid), that will help your ideal client change their story?

You need to understand how to decode and systematise your expertise. Productizing your knowledge is the key to scaling your impact as an author.

Learn the powerful platform-in-a-box method Michael Drew uses to help thought leads, experts, and authors create National Best-selling books in the United States.

We will talk about the entire value chain you need to create as an author - how to create your book, your video course, workshops, and high-end coaching program.

More importantly, we will discuss how to roll it out (in what order) based on your positioning as an expert.

You will end Day 2 of the Hero's Journey workshop, you will understand exactly how  to outline your book (or video course) and create your entire expert value chain.

Valeriia & Nastya

Day 3 (1 December) - Mapping the Hero's Journey

Now you truly understand your client. You know the exact offers (both free and paid) that will help your client change their story. Congratulations. Almost no other business owner or marketer will have done this.

But now the hard part begins. Telling your story online has never been easier. Getting anyone to listen or care has never been harder. The devil is in the details.

This is the day that you map out the entire digital marketing strategy. Learn how to get your client from where they are (Facebook, Instagram, Youtube, Snapchat, etc...) into a digital journey.

You will map out every step. Every page, every video, every email, every ad. Once it all works together, you will finally get your ideal client to see the story they can truly live. The hero's journey you have designed for them is staring them right in the face. It's up to them to take the leap.

End Day 3 of the Hero's journey you will understand exactly how to create your expert marketing system. The content marketing plan, and the funnel map. Every landing page. Every video. Every email. Every facebook, google, and youtube ad. Every step of the journey.


About Michael S. Drew

Michael Drew Bio

Michael is a maverick who gets results.

Marketing books for his entire career (20 years), he’s become the world’s most successful book promoter, launching 92 consecutive books onto best seller lists, many of them #1 titles. 

Beyond merely helping authors’ books sell well, Michael has benefited from these writers’ insights into social trends. He himself has observed up-close the shifting dynamics of society – as with his work on his best-selling book, Pendulum: How Past Generations Shape Our Present and Predict Our Future – and has seen firsthand the rapid and long-term changes in the publishing industry and how content reaches today’s varied audiences.

Michael honed his skills at such respected publishers as Bard Press, Entrepreneur Magazine, Longstreet Press and Thomas Nelson Publishers, among others. He mastered the intricacies of publishing and, in adapting to today’s fast-evolving industry, Michael founded Promote A Book in 2003 to work directly with writers to help them spread their message.

Michael has also helped thought leaders, speakers and entrepreneurs build upon an essential component of continuing success, creating a platform for their writing and their message so that they can expand their audience and adapt to social shifts. Through Michael’s skills in website creation, his strengths as a speaker, his career coaching, and in his innovative use of personas to intensify the effectiveness of all sorts of writing, Michael has been a force in the creation of a new generation of thought leaders. He has helped them to become even more effective entrepreneurs who nourish today’s idea-hungry marketplace.

As the shifts in society continue, Michael has co-founded Smarter Voice and is able to offer more complete and holistic marketing and advertising services than ever before, including publishing, infomercials, media, persona architecture websites, and call center services to name a few. In fact, in the worlds of book publishing, personal development, training and consulting, there has never existed a marketing agency that has the understanding and expertise to meet the needs of authors, thought leaders, influencers, coaches, consultants and speakers.

In his personal time, Michael loves cheering for BYU teams, dining at “the best sushi house in North America” – Uchi’s in Austin, Texas – and spending time with his daughter, Savannah.

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About Samuel P.N. Cook

Samuel Cook BIO

Samuel helps thought leaders and experts scale their impact by telling inspiring stories online.

Samuel is the founder of James Cook Media, which combines documentary film-making with marketing to help experts connect with their audience through powerful, inspiring stories.

Samuel P.N. Cook is the author of the StoryTelling in the Digital Age which has over 45,000 subscribers across the world.

James Cook Media specialises in helping experts, thought leaders, and authors developing their business and marketing strategy, and scripting, filming, and producing their film-based marketing funnels.

Samuel has built his first website in 2005 while serving as an Army Officer in Iraq. His first documentary was also produced in 2005 about his unit's experience in the Battle of Tal Afar. In 2008, Samuel built his first business - a tour company. He become so fascinated by the website and marketing, he founded his own agency in 20014. Over the past 5 years, Samuel has built five 7-figure marketing funnels from scratch for authors in personal development and business coaching. He has personally produced dozens of marketing videos. He has coached over 50 entrepreneurs in building their own marketing funnels. 

James Cook Media has spent 3 years developing soon-to-be-released 'Shopify for Authors' -  an expert-in-a-box, block-chain based Software as a Service Platform that will allow authors to create the marketing pages, content delivery, and analytics and administration. The software aims to eliminate all technical barriers to delivering their content online - the software will contain very function an author needs to technically accomplish online.

Samuel honed his skills in Storytelling through an eclectic career that started with a Bachelor's of Science Degree in European History from the United States Military Academy. As a U.S. Cavalry Officer, he served 2 tours in Iraq. 

James Cook Media is based in Kiev, Ukraine and Warsaw, Poland. In his personal time, Samuel loves reading history, running, and traveling around historical sites in Europe.

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The StoryTelling in the Digital Age MasterClass (Preview) 

Lesson #1 -
Why Story Matters (Now, more than Ever).

During this Training, you will discover:

  • The Secret to StoryTelling in Marketing
  • Why Your Digital Marketing Doesn’t Work
  • How to Develop a Real Marketing Strategy
  • A Powerful Example of how to Tell Your Story
Lesson #2 -
Who is Your Hero? (HINT: It’s not you).

During this Training, you will discover:

• Why we all love heroes.

• How to clearly define your hero.

• The power of the Empathy Map.

• A powerful exercise to truly connect with your clients.

Lesson #3 -
Writing Your Hero’s Journey (Be YODA, not Luke).

During this training, you will discover:

  • What the Hero’s Journey is
  • How to Apply the Hero’s Journey to Marketing
  • Writing Your Offer Structure & Chain of Beliefs
  • The 3 parts to film-based StoryTelling Online
Lesson #4 -
Mapping Your Hero’s Digital Journey (It’s Harder than you think).

By the end of this Training, you will discover:

• The big Idea behind a Funnel Map

• The Full Story-Based Funnel

• Building a Minimum Viable Funnel

• How you can get Started on Your Funnel

This 4-Part MasterClass (filmed at Google’s Innovation Campus for Central Europe), contains the following Bonuses

  • 4 HD Video Recordings of this talk (Filmed at Google’s Main Auditorium)
  • Full Transcripts of Each Session
  • A Full MasterClass Tip-Sheet
  • Downloadable Slides of the Presentation
  • Access to a Private Facebook Group for StoryTelling
When you join the StoryMatters Community, you will also get Access to the StoryMatters Podcast.

Peter Schroder
Peter Schröder CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really really good.
german 5
German Coppola Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.

Basic Ticket

  • 4 Lessons on StoryTelling (2.5 Hours)
  • Complete Lesson Slides
  • Complete Lesson Transcript
  • Complete Lesson Tip Sheets
  • 1 FREE Coaching Call with a StoryMatters Certified Coach

€ 47.00 € 197.00

Buy now


Premium Plan:
MasterClass, Coaching, & Strategy

  • 4 Lessons on StoryTelling (2.5 Hours)
  • Complete Lesson Slides
  • Complete Lesson Transcript
  • Complete Lesson Tip Sheets
  • 1 FREE Coaching Call with a StoryMatters Certified Coach
  • 1 FREE Strategy Call with James Cook Media Founder Samuel P.N. Cook

€ 197.00 € 697.00

Buy now



  • Why do I have to take the MasterClass to Join the Hero's Journey Workshop?
    • The Hero's Journey workshop is an invitation ONLY event. It will be a strictly controlled application process to get the best people in the room. 

  • Who else will be attending the Workshop? Who is it for?
    • If you have are an aspiring expert with the ability to help a lot of people with your message, this is your workshop.

      This workshop is designed for experts who want help creating their expert level course and book, as well as a marketing system to go around it. 

  • What will the StoryTelling in the Digital Age  MasterClass Give me?
    • This MasterClass will give you a clear outline on how to create your digital marketing strategy. In the package, you will receive:

      2,5 hours of Training in 4 Lessons

      Complete Slides of the MasterClass

      Complete Transcripts of the MasterClass

      Tip Sheets for the MasterClass w/ Resource Guide

  • What Support will I get through the MasterClass?
    • When you purchase the masterclass, you will receive 1 FREE 45 Minute Coaching call with a James Cook Media Certified coach.

      On this call, we will review your understanding of the masterclass and your strategy. We will also review your business, where you want to go, and what help we may be able to provide you. 

      At the end of this coaching call, we will decide if the Hero's Journey workshop is for you.

  • I want help executing my marketing strategy. What options do you have?
    • If you need help executing your marketing strategy, we have programs to help you do this.

      If you do your marketing yourself, or manage your own team that does it, we can offer a complete educational program with 1-on-1 coaching.

      If you do not have a team and want to invest in a high-end video funnel, we also do on occasion accept clients to build their funnel for them with them.

      NOTE: Due to limited availability of the founder (Samuel P.N. Cook) these spots are limited.

  • What Software do you use for your funnel? Can I also use it?
    • The software we use to produce our video funnels is a custom, proprietary software we are developing at James Cook Media.

      The Software is in pre-beta phase right now, but is available to select clients.

      If you want to use this software, you can get access to it through our coaching programs

Scale Your Impact and Income at the Hero's Journey Workshop

Apply to Join the Hero's Journey Workshop with NY Times Best-selling Author and the world's best Book Promoter, Michael Drew and Film-Maker and Video-Marketing Expert Samuel P.N. Cook

Apply Now