Day 1 (29 November) - Who is Your Hero?
Before you can tell a story, you must know who you are speaking to. Not in the abstract sense. But deeply personal. Your clients are not statistics. They are not the obstacle to your profitability. They are real people. People buy based on emotions - and they justify their decisions based on logic.
Once you understand your ideal client, understand exactly how to use the hero's journey to identify where they are on their journey.
At the end of Day 1, you will understand exactly how to create your ideal client profile, and deeply connect with them so you know EXACTLY how to solve their problems.
Day 2 (30 November) - Building Your Hero's Journey
Once you understand your ideal client. Once you truly FEEL the story they are living... It's time to rewrite their story. This concept is the foundation of marketing.
How can you design an offer (both free and paid), that will help your ideal client change their story?
You need to understand how to decode and systematise your expertise. Productizing your knowledge is the key to scaling your impact as an author.
Learn the powerful platform-in-a-box method Michael Drew uses to help thought leads, experts, and authors create National Best-selling books in the United States.
We will talk about the entire value chain you need to create as an author - how to create your book, your video course, workshops, and high-end coaching program.
More importantly, we will discuss how to roll it out (in what order) based on your positioning as an expert.
You will end Day 2 of the Hero's Journey workshop, you will understand exactly how to outline your book (or video course) and create your entire expert value chain.
Day 3 (1 December) - Mapping the Hero's Journey
Now you truly understand your client. You know the exact offers (both free and paid) that will help your client change their story. Congratulations. Almost no other business owner or marketer will have done this.
But now the hard part begins. Telling your story online has never been easier. Getting anyone to listen or care has never been harder. The devil is in the details.
This is the day that you map out the entire digital marketing strategy. Learn how to get your client from where they are (Facebook, Instagram, Youtube, Snapchat, etc...) into a digital journey.
You will map out every step. Every page, every video, every email, every ad. Once it all works together, you will finally get your ideal client to see the story they can truly live. The hero's journey you have designed for them is staring them right in the face. It's up to them to take the leap.
End Day 3 of the Hero's journey you will understand exactly how to create your expert marketing system. The content marketing plan, and the funnel map. Every landing page. Every video. Every email. Every facebook, google, and youtube ad. Every step of the journey.
