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Your Influencer SuperPower
You are a Competitive Influencer.
Watch this Video to Find out Exactly What This Means
Your Expert Challenge
From the Desk of:
Samuel P.N. Cook
Founder, & Creative Director
James Cook Media
Dear Thought Leader,
You are an expert in your field.
You want to put your ideas out there so you can change people's lives.
Here's the problem.
It's never been easier to get your message out there.
And while that sounds like great news...
Because it's so easy to get your message out there, it's never been harder to get people to listen or to care.
Because everyone else is out there, putting out videos, sending out their EBooks and free reports, you have to stand out.
When they zig, you ZAG.
That's where the power of StoryTelling comes in.
To truly connect with your audience, you must learn how to use the power of StoryTelling to connect with your audience.
But this isn't the type of StoryTelling you may be thinking of.
It's not what the marketing GURUs are doing or telling you to do.
It's not about you telling your story.
Nobody cares about the lifestyle you have, or the success you have had personally in life.
Nobody wants to see cars you are renting and pretending to own in your videos.
Nobody wants to know where you live or how great your vacations are.
People care about themselves and their Stories.
Everyone is living a story that is their life.
The quality of your life depends on the story you tell yourself about your life.
The same set of facts can become 2 completely different stories.
Because you had a bad childhood, and all these bad things happened to me, I will never be successful.
Or, because you had a bad childhood, with all those challenges, you had greater opportunity for growth than anyone else. And that is why you are so successful in life.
If you learn how to change your story - the thing you believe about your future - regardless or even because of what has happened to you - then you can change your life.
This is your challenge as an expert.
Can you inspire your audience to believe a better story about their lives based on the message you are delivering to them?
The only thing they care about is how YOU can help them change their story.
If you change the story that your audience believes about themselves and their life, you will build a tribe.
A tribe that will follow you to the ends of the earth.
And to build this tribe, it has to be all about them. Their journey - their hero's journey - and how you can play a small part in inspiring them to live the greatness inside of them.
Now here is how you are going to do this.
Get 90% Off the StoryTelling in the Digital Age Masterclass and a 30-Day FREE Trial to the StoryMatters Academy.
Work with your dedicated coach over 3 FREE Coaching Calls to build a real strategy, write your story, and put it online with the StoryFunnel Software in just 30 days.
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CancelBook + Premium MasterClass
€199 (80% Off Regular Price €999)
Apply to work with James Cook Media Founder Samuel P.N. Cook to build your funnel.
Your Premium MasterClass Includes:
- StoryTelling in the Digital Age EBook
- Lifetime Access to the StoryMatters MasterClass (2+ Hours)
- Lifetime Access to the StoryTelling in the Digital Age Video MasterClass (4+ Hours)
- 30 Days FREE Trial to the StoryMatters Academy (Over 20 hours of Training on StoryTelling).
- 3 FREE Coaching Calls with a James Cook Media Marketing Coach
- 30 Days FREE Trial of the StoryFunnel Software.
Understand if you and your business are eligible to work with the James Cook Media Founder and his world-class agency team.
- 1-Hour Discovery Call with James Cook Media Founder Samuel P.N. Cook
Find out if you and your business is eligible to hire the James Cook Media team to build your funnel.
Invest in the Premium MasterClass for just €199 (80% Off Regular Price €999)
Book + Video MasterClass
€59 (90% Off Regular Price €519)
Build a StoryTelling Strategy & Launch Your Funnel Online in 30 days with 3 FREE Coaching Calls.
StoryTelling in the Digital Age Book + Video MasterClass includes:
- StoryTelling in the Digital Age EBook
- Lifetime Access to the StoryMatters Mini-Course (2 Hours)
- Lifetime Access to the StoryTelling in the Digital Age MasterClass
- 3 FREE Marketing Strategy Coaching calls w/ James Cook Media Certified Coach
- 30 Days FREE Trial to the StoryMatters Academy (Over 20+ Hours of Training)
- 30 Days FREE Trial to the StoryFunnel Software
Get Instant Access to this Marketing Training for and schedule your first Coaching Call. Pay just €59 right now (90% Off Regular Price €519).
StoryTelling in the Digital Age MasterClass
The StoryTelling in the Digital Age MasterClass is available for those who want to learn and execute their own marketing, and also for those that want expert guidance and execution.
Basic Video MasterClass
Build Your Own Marketing Strategy & Funnel with our Software
€59
Get Instant Access to your Training
Premium MasterClass w/ Founder Call
Get our Help Building Your Strategy & Funnel
€199
Book your 1-on-1 Interview w/ JCM Founder
What People have to Say about Story Matters
Peter Schröder
CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really really good.
German Coppola
Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard
Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.
See how the StoryTelling in the Digital Age MasterClass can help you Build Your First Funnel
Timeline
Learn how to Launch Your Funnel and Tell Your Story Online in 4 Powerful Lessons
Lesson 1
Why Story Matters (Now, more than Ever).
StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why.
Find out how an Australian Documentary Film-Maker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k in online sales in just 6 months.
- Why Elon Musk is the worst speaker but tells the best Stories.
- The power of documentary film-making in marketing.
- Why you are getting your marketing wrong.
- How to create a real strategy and video-based journey that inspires people to buy.
- Watch a clip from Bobby McGee’s Video
By the end of this Lesson, you will see understand exactly how your videos should look and feel online, and why they work.
Lesson 2
Who is Your Hero? (HINT: It’s Not You)
Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.
Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business.
- What Sex & the City can teach us about Personas.
- The Power of clarity in your persona (Defining Your Hero).
- How to connect with your Ideal Client (Empathy)
- Writing Your Hero’s Story (Why it changes everything)
- Do you Really Love Your Hero? (The most important question)
By the end of this Lesson, you will understand the power of defining your ideal client, and you will have all the tools you need to do it.
Lesson 3
Writing Your Hero's Journey (BE YODA, Not Luke)
Inspiration is far more powerful than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.
The power of StoryTelling is ancient. Discover the secret weapon of Hollywood Screen writers, and how to apply it in your business.
- George Lucas and how he achieved the runaway box-office success of Star Wars.
- Why no stories are true (including yours).
- The StoryTelling secret of all great religions, myths, works of literature, and block-buster Hollywood movies.
- How to apply the art of StoryTelling to planning your product roadmap.
- The 3 keys to telling great stories through video online.
By the end of this Lesson, you will understand exactly how to take the abstract power of StoryTelling and apply it to your marketing strategy.
Lesson 4
Mapping Your Hero’s Digital Journey (It’s Harder than You Think)
A Real Strategy comes from defining Your Hero and Re-Writing their Story with your Products or Services. But real marketing success comes down to mapping out a client journey (their story) online.
Learn how we used funnel maps to create multiple 7-figure marketing campaigns for our clients.
- How to use powerful Mapping Tools to Create a Funnel
- A Video demonstration of a Successful Funnel Rory used to launch his business (Plus Downloadable Funnel Map)
- How to Build a Minimum Viable Funnel to Test Your Digital Marketing Ideas (Plus Downloadable Funnel Map)
- Get a Special Bonus Video with the James Cook Media Funnel (That you are going through)
- Download the James Cook Media Funnel Map (for this funnel).
By the end of this Lesson, you will understand exactly how to use funnel mapping software we use and our templated funnels to design your own funnel.
14 Day Free Trial
Build Your Funnel in 30 days with your FREE Trial to the StoryMatters Academy
Here is how your FREE trial works.
Step1
Meet Your Mentor
You will have 2 FREE Coaching as part of this MasterClass. Your call will be with a member of my team I have personally trained.
You will first have to watch the entire MasterClass to qualify for the first call with your Advisor.
On the first call, you will:
- Help us understand you and business.
- Explain to us your marketing goals.
- Understand the challenges you have getting there.
- Receive a guided tour of the StoryMatters Academy video strategy training resources.
- Develop a clear plan for your 14-Day FREE Trial in the StoryMatters Academy.
By the end of this call, understand how the Academy works, and have a detailed plan to follow for your 14-day FREE Trial of the StoryMatters Academy.
Step2
Build Your Strategy.
There is no sure path to success in business, but the ONE sure path to failure is not having a REAL strategy.
Your first step will be to go through our detailed strategy videos and exercises.
Your strategy training inside the StoryMatters Academy consists of.
- Competitive Analysis.
- Surveying your ideal clients.
- Completing your Ideal Client worksheet.
- Completing your Ideal Client empathy map.
- Writing your client's hero's journey (their story).
- Developing your Offer Structure and Chain of Beliefs.
By the end of these strategy exercises, you will be ready to do a full strategy review with your dedicated coach in a special strategy review call.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step3
Review Your Strategy with Your Mentor
Once you finish your strategy, it's important to review it with an experienced project manager who has done this before.
The the coaching call is a detailed strategy review with your mentor.
On this coaching call you will:
- Review your Ideal Client persona work.
- Review your Story draft.
- Review your Offer Structure.
- Find out what part of your strategy you need to fix.
By the end of this call, you will have a clear understanding of how well you completed your strategy work.
Whether you need to go re-do portions or refine some small bits, or you are ready to go, we will let you know.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step4
Map Your Funnel with your Mentor.
Without a real strategy, you have little chance of succeeding in marketing.
But the hard work starts with execution. Most good marketing strategies fail due to simple technical errors (Poor page design, tech not working, etc.).
That is exactly why we created the StoryFunnel Software. To help you build your funnel on the same software we use to build multiple 7-figure funnels.
On this call you will:
- Review your Strategy Edits to confirm your work.
- Map out your entire Funnel with your mentor.
- Learn how to easily build your funnel and web pages (with our software).
- Get a tour of our video library for training on copywriting and page layout.
- Have a clear plan about every page you need to build in your funnel.
By the end of this call, you will have your entire funnel and website mapped out, and you will have a clear understanding of what to do (creatively) to build these pages (copy, photos, etc.)
NOTE: Do you want help with your copywriting and creative work?
You can book the StoryMatters Acdaemy PRO package to get 12 coaching calls with one of our coaches.
Learn how to become a Best-Selling Expert in Your Field with the StoryMatters Academy.
Tell Their Story, Scale Your Impact
It’s the golden-age for authors and experts.
The Digital world has changed everything.
The barriers to getting your book, your message, your ideas out there have vanished.
It’s never been easier to get your message out there.
But because it’s never been easier, it’s never been harder to get people to listen or to care.
In the StoryTelling in the Digital Age MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses for a running coach, a relationship expert, and business consultants (just like you).
There's no sure path to success in marketing, but the ONE true path to failure comes down to 2 things.
1) Not having a real strategy.
2) Not having the technology you need to execute this strategy.
The StoryTelling in the Digital Age solves both of these problems.
In the MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses through the power of expert positioning.
During this 4.5 Hour MasterClass you will learn:
- Lesson 1 - Why Story Matters (Now, More than ever)
- Lesson 2 - Who is your Hero? (HINT: It’s not YOU)
- Lesson 3 - Writing Your Hero’s Journey (Be YODA, not Luke)
- Lesson 4 - Mapping Your Hero’s Journey (It’s harder than you think).
- Complete Lesson Transcripts, Complete Lesson Slides, &MasterClass Tip Sheet
- Special Bonus Lesson w/ NY Times Best-Selling Author Michael R. Drew.
Get a FREE 30 Day Trial Membership in the StoryMatters Academy including:
- 3 FREE Marketing Strategy Coaching Calls.
- Complete Access to our Entire Marketing StoryTelling Video Training Library.
- Build your funnel & website with the StoryFunnel building Software (the same software we use to build our funnel).
NOTE: If you think you would like to work with me and James Cook Media to build your funnel, make sure you book the Premium Package which includes:
1 Business Strategy Call with James Cook Media Founder Samuel P.N. Cook (NOTE: This is available for the Premium MasterClass ONLY)
Complete StoryTelling Education
4 Complete Training modules with exercises to build your strategy, launch, and optimise your funnel. Every exercise, every lesson we teach is included. Want more? Watch the entire Library of James Cook Media's Training over the past 2 years.
Real, Human Tech Support
We stand against hiding behind a support desk and calling it support. You deserve to talk to us. Writing your story and putting it online is hard, terrifying work. You are not alone. We are here for you with 24-hour chat support and 7-days a week emergency tech support through our LiveChat, or Private Facebook Group.
Accountability and Feedback.
Education without feedback is worthless. True learning comes from accountability feedback on your work from your 3, FREE 1-on-1 coaching sessions with the experienced funnel builders to answer all your questions about getting your funnel online. Also, feed on the energy of the group with our Private Facebook Group.
Learn how the StoryFunnel Software can help you launch your funnel.
Get the StoryFunnel Software System James Cook Media uses to build 7-Figure Funnels.
Story is great. But without the right funnel, nobody will ever hear it.
To get your story out there, you need a funnel that works.
This is exactly why we created the StoryFunnel Software.
This has been custom developed for us and our high-end expert clients.
Never pay for web design or Software Development again.
In this software, you get access to everything you have experienced going through our funnel.
- Landing Page Builder
- Quiz & Client Survey Builder
- Email & Phone Number Collection Forms
- Sales Page Builders w/ Video Automation (like this one)
- Online Checkout Integration with Stripe.
- Gated Membership area to host your paid content.
- Email, Text Message, & Facebook Messenger Workflow & Automation (Available June, 2019)
- Funnel Mapping Software & Dashboard Analytics (Available Fall, 2019)
- NOTE: All this software together (Email automation, page builders, online checkout, quiz builders, and dashboard) would normally cost you up to $1,000 per month to put all together.
With James Cook Media's software, we give you our system and teach you how to use it. Then we are here to support you when you don't know what to do next.
As you are investing in this program in 2019, you will be part of our first public Beta Software rollout. This means you will be part of the first 1,000 users of this software, and will be able to give your feedback and submit feature requests.
With the James Cook Media Software, you are going to get all the technical support you need to get your story online.
The only thing stopping you from achieving your dreams will be the power of the story you tell online.
Get 90% Off the StoryTelling in the Digital Age
Book + Video MasterClass
Learn how to Apply the Ancient Art of StoryTelling to Grow Your Business.
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StoryTelling in the Digital Age Book
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Learn how to apply the Ancient Art of StoryTelling to Digital Marketing in Your Business.
Your Digital EBook Package includes:
- 4 Part PDF Documents in our Membership Area
- Full PDF Book Emailed to Your Inbox
- Lifetime Access to the StoryMatters MasterClass
Get Instant Digital Access to the Book for just €9 (70% Off Regular Price €29).
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StoryTelling in the Digital Age
Learn how the Ancient Art of Storytelling is the Future of Digital Marketing & Building Your Business Online.
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Understand the Principles of StoryTelling
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