Join the StoryMatters Workshop
Do you need help with your marketing?
Book a time Speak to us about how we can help.
Your Marketing is NOT Working. Here is how to fix it
You have a product or a service that will change people's lives.
But for some reason, it's not working. And here's why.
1) Technology - The best product or service in the world is worthless without getting it out there to connect with your audience.
Here's the good news.
It's never been easier to get your message out there. And it only gets easier as technology continues to advance.
2) Strategy - It's never been easier to get your story out there.
But because it's never been easier to get your story out there, here's the bad news.
It's never been harder to get people to listen or to care.
Nobody will care about your marketing unless it speaks to them.
Because everyone is telling their story online, you have to come up with a better strategy.
There is no sure path to marketing success, but the one sure path to failure is not having a strategy.
Once you have a real strategy, you have a chance of building a story online that will connect with your audience.
The StoryMatters Workshop is designed to help you tell your story and launch it in a funnel online.
You can do all of this in 6 days with the world's top marketing StoryTelling expert Samuel P.N. Cook, with the StoryFunnel Software, and his team to help you every step of the way.
Why we Created the StoryMatters Workshop
Apply to Join the Workshop
Build Your Funnel in 6 Days
Day 1 - Full Strategy Review
On Day 1 you will Finalize and Expand your StoryMatters Strategy you completed before the Workshop.
- Validate Your Persona Work - Review Your Persona with Other Business owners and James Cook Media Mentors at the workshop.
- Validate Your Offer Structure - Review your Persona with Other Business owners and the James Cook Media Mentors at the workshop.
- Introduction to Advanced Persona Architecture - Learn how to use advanced persona quiz methodology in customizing your communication.
Day 2 - Advanced Strategy
On Day 2, you will build your advanced persona modifications to your strategy documents based on the lessons on Day 1
- Competitive Personality Persona - Learn how competitive personalities work and how to sell to them in your funnel.
- Spontaneous Personality Persona - Learn how spontaneous personalities work and how to sell to them in your funnel.
- Humanistic Personality Persona - Learn how humanistic personalities work and how to sell to them in your funnel.
- Methodical Personality Persona - Learn how methodical personalities work and how to sell to them in your funnel.
Day 3 - Funnel Mapping
On Day 3, we will map your entire funnel out based on your product roadmap and persona mapping.
- Segmentation and Quiz Design for Funnel - Learn how to use our Quiz Technology to custom design your client's journey through our funnel.
- Funnel Page Mapping & KPIs - Design your entire funnel based on the custom journeys you develop, complete with Key Performance Indicators.
- Communication Workflow Mapping - Map out the email, text, and messaging sequences to link together the parts of your funnel.
- Ad Campaign Mapping - Map out the entire remarketing ad sequences to draw your audience through your funnel.
Day 4 - Quiz and Funnel Page Copywriting & Building
On Day 4, using the StoryFunnel Software, you will write your funnel quiz and landing page copy.
- Persona Quiz Copy - Design & write your quiz to segment your audience by personality.
- Avatar Question Segmentation Copy - Design & write your quiz in order to identify your personas.
- Performance Quiz Copy - Design & Write your quiz to test your audience on their level of awareness to your solution.
- Landing Page Copy - Design & write the copy for your landing page to sell your ideal clients on your funnel journey.
- Sales Page Copy - Design & write the sales page copy to sell your ideal clients on the first steps in their journey to working with you (product or phone call).
- Content Page Copy - Design & Write the copy for the content pages in your funnel.
Day 5 - Communications Workflows CopyWriting
Once you have built your Funnel pages, you will learn how to write the emails and ad copy to knit it all together.
- Email Copywriting - Write the emails you need to draw your audience through the journey on your funnel.
- Text Message Copywriting - Write the texts you need to draw your audience through the journey of your funnel.
- Facebook Messenger Copywriting - Draw your clients through your funnel with your Facebook Messages.
- Remarketing Facebook Ads Copywriting - Write the Ads you need to draw your audience through your funnel.
Day 6 - Funnel Traffic Planning
Once you have built your entire funnel journey, it's time to plan out your traffic strategy.
- Content Marketing Introduction - Understand the role of content marketing and your blog to build your audience (time and quality approach).
- Facebook Ad Introduction - Understand the role Facebook Paid ads can play in rapidly building your audience.
- Google & YouTube Ad Introduction - Understand the role Google and YouTube can play in rapidly building your audience.
StoryMatters Workshop Dates
When you Apply for the Workshop and are accepted, you purchase an open ticket to any 2019 Workshop. You are welcome to reserve any date.
NOTE: You must be a member of the StoryMatters Academy and complete the entire Strategy Module to attend the workshop.
StoryMatters Workshop Dates (2019)
23 September - 28 September, 2019
Hotel Bristol, Warsaw (Poland)
18 November - 23 November, 2019
Hotel Bristol, Warsaw (Poland)
18 January - 23 January, 2020
Hotel Bristol, Warsaw (Poland)
Monday
Day 1
Introductory Session: Building Your Minimum Viable Funnel
8:30 AM - 9:30 AM
Strategy Review #1: Validate Your Persona Work
10:00 AM - 12:00 PM
Advanced Strategy Class: Ideal Client Personas
1:00 PM - 3:00 PM
Advanced Persona #1: Building Your Competitive Personality
3:30 PM - 5:30 PM
Tuesday
Day 2
Advanced Persona #2: Building Your Spontaneous Personality
8:30 AM - 10:30 AM
Advanced Persona #3: Building Your Humanistic Personality
11:00 AM - 1:00 PM
Advanced Persona #4: Building Your Methodical Personality
2:00 PM - 4:00 PM
Strategy Review #2: Chain of Beliefs & Offer Structure by Persona
4:30 PM - 6:00 PM
Wednesday
Day 3
Funnel Mapping Session #1: Quiz Segmentation and Flow Design
8:30 AM - 10:00 AM
Funnel Mapping Session #1: Funnel Page Mapping & Flow Design
10:30 AM - 12:30 PM
Funnel Mapping Session #3: Funnel Emails & Messaging Mapping & Flow Design
1:30 PM - 3:00 PM
Funnel Mapping Session #4: Funnel Ads Mapping & Flow Design
3:30 PM - 5:30 PM
Thursday
Day 4
Copywriting Session #1: Personality & Avatar Question Copywriting
8:30 AM - 10:00 AM
Copywriting Session #2: Performance Quiz Copywriting
10:30 AM - 12:30 PM
Copywriting Session #3: Landing Page & Result Page Copywriting
1:30 PM - 3:30 PM
Copywriting Session #4: Sales Page Copywriting
4:00 PM - 5:30 PM
Friday
Day 5
Communications Session #1: Email Copywriting Part 1
8:30 AM - 10:30 AM
Communications Session #2: Email Copywriting Part 2
11:00 AM - 12:30 PM
Communications Session #3: SMS & Facebook Messenger Copywriting
1:00 PM - 3:00 PM
Communications Session #4: Facebook Remarketing Ads Copywriting & Setup
3:30 PM - 5:30 PM
Saturday
Day 6
Funnel Traffic Session #1: Content Marketing Overview Part 1
8:30 AM - 10:30 AM
Traffic Strategies Session #2: Content Marketing Overview Part 2
11:00 AM - 12:30 PM
Traffic Strategies Session #3: Facebook Ad Overview
1:30 PM - 3:30 PM
Traffic Strategies Session #4: Google & YouTube Overview
4:00 PM - 5:50 PM
Closeout Dinner & Party: Workshop Reflections, Awards, & Party
8:00 PM - ???
The World-Famous Hotel Bristol (Warsaw, Poland)
A Luxury Collection Brand Hotel
What People are Saying about the Workshop
Jack Vincent
S.C.O.R.E© Selling System
Having it all laid out for you. You can just see how effective it was. I loved it!
Wanda Nowak
Wandalicious
No matter where you are in your business, the StoryMatters system has something for you.
Hugo Feenstra
Vincent Mock
I would highly recommend the StoryMatters system. It is the best value for money I have ever experienced in my life.
The StoryFunnel Software
Get the StoryFunnel Software System James Cook Media uses to build 7-Figure Funnels.
Story is great. But without the right funnel, nobody will ever hear it.
To get your story out there, you need a funnel that works.
This is exactly why we created the StoryFunnel Software.
This has been custom developed for us and our high-end expert clients.
Never pay for web design or Software Development again.
In this software, you get access to everything you have experienced going through our funnel.
- Landing Page Builder
- Quiz & Client Survey Builder
- Email & Phone Number Collection Forms
- Sales Page Builders w/ Video Automation (like this one)
- Online Checkout Integration with Stripe.
- Gated Membership area to host your paid content.
- Email, Text Message, & Facebook Messenger Workflow & Automation (Available Spring, 2019)
- Funnel Mapping Software & Dashboard Analytics (Available Summer, 2019)
- NOTE: All this software together (Email automation, page builders, online checkout, quiz builders, and dashboard) would normally cost you up to £1,000 per month to put all together.
With James Cook Media's software, we give you our system and teach you how to use it. Then we are here to support you when you don't know what to do next.
As you are investing in this program in 2019, you will be part of our first public Beta Software rollout. This means you will be part of the first 100 users of this software, and will be able to give your feedback and submit feature requests.
With the James Cook Media Software, you are going to get all the technical support you need to get your story online.
The only thing stopping you from achieving your dreams will be the power of the story you tell online.
Basic Package
Interactive Workshop with JCM Founder Samuel P.N. Cook on Marketing Strategy and Your Funnel in 6 Days (€10.400 value)
- Complete Strategy Review
- Advanced Persona Strategy Training
- Funnel Map Design Training & Review
- Quiz & Funnel Design & Copy Training
- Email, SMS, and FB Messenger Copy Training
- Funnel Traffic Planning Strategy
- 2 Days of Funnel Building & Copywriting Training
- 3 Days of Video Scripting & Coaching
Basic Package Videos Directed by JCM Founder Samuel P.N. Cook (€14.000 value)
- 12 Hours of Video Shoot w/ JCM Video Team
- 4 Hours of Interview Style Video Shoot w/ JCM Founder & Video Team
- 120 Hours of Video Editing by JCM Video Team
- Funnel Quiz Results & Sales Videos (up to 20 videos)
- Complete Video Postproduction (Story Cut, Visual Editing, Background Footage, Color Correction, Sound balancing, & Custom Music Production)
Luxury Lodging & Food at the Hotel Bristol (€3.200 value)
- 6 Nights of Classic Room Lodging at Hotel Bristol
- 2 Additional Nights of Executive Suite Lodging on Filming Days
- Free Breakfast, Lunch, and morning & afternoon snacks.
- Private Dinner w/ JCM Founder
Post Workshop Support (€16.800 Value)
- 12 Months of weekly 1-on-1 coaching with a StoryMatters Certified Coach (€10.400 Value)
- Complete Company Branding Kit with Logo Design (€2.000 Value)
- 12 Months of unlimited Access to the StoryFunnel Software (€2.750 Value)
- Lifetime Access to StoryMatters Academy 50+ Hours of Video Training on Marketing (€2.000 Value)
- Marketing Strategy Worksheets & Exercise Library
- Dedicated Account Representative.
- 24 hours, 7 days a week LiveChat support.
- 7-days a week Tech Support.
- Join other BETA members StoryMatters Private Facebook Group.
€5.699 Now + 12 monthly payments of €1.799 €44.750
+20% VAT
Premium Package
Interactive Workshop with JCM Founder Samuel P.N. Cook on Marketing Strategy and Your Funnel in 6 Days (€10.400 value)
- Complete Strategy Review
- Advanced Persona Strategy Training
- Funnel Map Design Training & Review
- Quiz & Funnel Design & Copy Training
- Email, SMS, and FB Messenger Copy Training
- Funnel Traffic Planning Strategy
- 2 Days of Funnel Building & Copywriting Training
- 3 Days of Video Scripting & Coaching
Premium Package Videos Directed by JCM Founder Samuel P.N. Cook (€28.000 value)
- 16 Hours of Video Shoot w/ JCM Video Team
- 8 Hours of Interview Style Video Shoot w/ JCM Founder & Video Team
- 240 Hours of Video Editing by JCM Video Team
- Funnel Quiz Results & Sales Videos (up to 40 vodeps)
- Funnel Video Script Review by JCM Founder
- Complete Video Postproduction (Story Cut, Visual Editing, Background Footage, Color Correction, Sound balancing, & Custom Music Production)
Luxury Lodging & Food at the Hotel Bristol (€6.000 value)
- 6 Nights of Executive Suite Lodging at Hotel Bristol
- 4 Additional Nights of Executive Suite Lodging on Filming Days
- Free Breakfast, Lunch, and 2 Dinners
- Premium Member Lunches w/ JCM Founder
- Private Dinner w/ JCM Founder
Post Workshop Support (€30.400 Value)
- 12 Months of dedicated Facebook Ads Optimisation [up to 40 hours a month] (€24.000 Value)
- Complete Company Branding Kit with Logo Design (€2.000 Value)
- 12 Months of unlimited access to the StoryFunnel Software (€2.750 Value)
- Lifetime Access to StoryMatters Academy 50+ Hours of Video Training on Marketing (€2.000 Value)
- Marketing Strategy Worksheets & Exercise Library
- Dedicated Account Representative.
- 24 hours, 7 days a week LiveChat support.
- 7-days a week Tech Support.
- Join other BETA members StoryMatters Private Facebook Group.
€11.299 Now + 12 monthly payments of €3.499 €75.150
+20% VAT