Lesson 1

Why Story Matters (Now, more than Ever).

StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why.

Find out how an Australian Documentary Film-Maker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k in online sales in just 6 months.

• Why Elon Musk is the worst speaker but tells the best Stories.
• The power of documentary film-making in marketing.
• Why you are getting your marketing wrong.
• How to create a real strategy and video-based journey that inspires people to buy.
• Watch a clip from Bobby McGee’s Video

By the end of this Lesson, you will see understand exactly how your videos should look and feel online, and why they work.

Lesson 2

Who is Your Hero? (HINT: It’s Not You)

Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.

Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business.

• What Sex & the City can teach us about Personas.
• The Power of clarity in your persona (Defining Your Hero).
• How to connect with your Ideal Client (Empathy)
• Writing Your Hero’s Story (Why it changes everything)
• Do you Really Love Your Hero? (The most important question)

By the end of this Lesson, you will understand the power of defining your ideal client, and you will have all the tools you need to do it.

Lesson 3

Writing Your Hero's Journey (BE YODA, Not Luke)

Inspiration is far more powerful than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.

The power of StoryTelling is ancient. Discover the secret weapon of Hollywood Screen writers, and how to apply it in your business.

• George Lucas and how he achieved the runaway box-office success of Star Wars.
• Why no stories are true (including yours).
• The StoryTelling secret of all great religions, myths, works of literature, and block-buster Hollywood movies.
• How to apply the art of StoryTelling to planning your product roadmap.
• The 3 keys to telling great stories through video online.

By the end of this Lesson, you will understand exactly how to take the abstract power of StoryTelling and apply it to your marketing strategy.

Lesson 4

Mapping Your Hero’s Digital Journey (It’s Harder than You Think)

A Real Strategy comes from defining Your Hero and Re-Writing their Story with your Products or Services. But real marketing success comes down to mapping out a client journey (their story) online.

Learn how we used funnel maps to create multiple 7-figure marketing campaigns for our clients.

• How to use powerful Mapping Tools to Create a Funnel
• A Video demonstration of a Successful Funnel Rory used to launch his business (Plus Downloadable Funnel Map)
• How to Build a Minimum Viable Funnel to Test Your Digital Marketing Ideas (Plus Downloadable Funnel Map)
• Get a Special Bonus Video with the James Cook Media Funnel (That you are going through)
• Download the James Cook Media Funnel Map (for this funnel).

By the end of this Lesson, you will understand exactly how to use funnel mapping software we use and our templated funnels to design your own funnel.

Step1

Meet Your Mentor

You will have 2 FREE Coaching as part of this MasterClass. Your call will be with a member of my team I have personally trained.

You will first have to watch the entire MasterClass to qualify for the first call with your Advisor.

On the first call, you will:

• Help us understand you and business.
• Explain to us your marketing goals.
• Understand the challenges you have getting there.
• Receive a guided tour of the StoryMatters Academy video strategy training resources.
• Develop a clear plan for your 14-Day FREE Trial in the StoryMatters Academy.

By the end of this call, understand how the Academy works, and have a detailed plan to follow for your 14-day FREE Trial of the StoryMatters Academy.

Step2

Build Your Strategy.

There is no sure path to success in business, but the ONE sure path to failure is not having a REAL strategy.

Your first step will be to go through our detailed strategy videos and exercises.

Your strategy training inside the StoryMatters Academy consists of.

• Competitive Analysis.
• Surveying your ideal clients.
• Completing your Ideal Client worksheet.
• Completing your Ideal Client empathy map.
• Writing your client's hero's journey (their story).
• Developing your Offer Structure and Chain of Beliefs.

By the end of these strategy exercises, you will be ready to do a full strategy review with your dedicated coach in a special strategy review call.

NOTE: Do you want help with all these exercises?

You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.

Step3

Review Your Strategy with Your Mentor

Once you finish your strategy, it's important to review it with an experienced project manager who has done this before.

The the coaching call is a detailed strategy review with your mentor.

On this coaching call you will:

• Review your Ideal Client persona work.
• Review your Story draft.
• Review your Offer Structure.
• Find out what part of your strategy you need to fix.

By the end of this call, you will have a clear understanding of how well you completed your strategy work.

Whether you need to go re-do portions or refine some small bits, or you are ready to go, we will let you know.

NOTE: Do you want help with all these exercises?

You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.

Step4

Map Your Funnel with your Mentor.

Without a real strategy, you have little chance of succeeding in marketing.

But the hard work starts with execution. Most good marketing strategies fail due to simple technical errors (Poor page design, tech not working, etc.).

That is exactly why we created the StoryFunnel Software. To help you build your funnel on the same software we use to build multiple 7-figure funnels.

On this call you will:

• Review your Strategy Edits to confirm your work.
• Map out your entire Funnel with your mentor.
• Learn how to easily build your funnel and web pages (with our software).
• Get a tour of our video library for training on copywriting and page layout.
• Have a clear plan about every page you need to build in your funnel.

By the end of this call, you will have your entire funnel and website mapped out, and you will have a clear understanding of what to do (creatively) to build these pages (copy, photos, etc.)

NOTE: Do you want help with your copywriting and creative work?

You can book the StoryMatters Acdaemy PRO package to get 12 coaching calls with one of our coaches.