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The Original StoryMatters Talk

(London, October 2016)

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Lesson 1: Why Story Matters (Now, more than Ever)

Lesson 2: Who is Your Hero? (HINT: It's not You)

Lesson 3: Writing Your Hero's Journey (Be YODA, not Luke)

Lesson 4: Mapping Your Hero's Digital Journey (It's harder than you Think)

Bonus Lesson: The Original StoryMatters Talk [London, October 2016]

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