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Watch the full video to access lesson 3: 'Writing your Hero's Journey'
WATCH LESSON #3
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Lesson 1: Why Story Matters (Now, more than Ever)
Lesson 2: Who is Your Hero? (HINT: It's not You)
Lesson 3: Writing Your Hero's Journey (Be YODA, not Luke)
Lesson 4: Mapping Your Hero's Digital Journey (It's harder than you Think)
Bonus Lesson: The Original StoryMatters Talk [London, October 2016]