Module 1 - Build Your Marketing Strategy
Develop a Real Strategy to help you build your marketing strategy from the ground up. The right way.
If you don't get your Story right (tell the right person the right story), nothing else matters. Avoid the original sin in business by focusing on developing a real strategy.
- Research Your Ideal Client & Market
- Define Your Ideal Client
- Develop Your Ideal Client's Empathy Map
- Write Your Client's Hero's Journey
- Create Your Offer Structure & Chain of Beliefs
At the end of the Strategy Module, you will have built a strategy that has a real chance of success if you execute it properly.
Module 2 - Map out & Build Your Funnel
Once you have developed your videos, it's time to build the funnel to deliver them to your ideal client.
Before you run off and build a massive funnel (which we can help you do), it's time to test your marketing strategy with a minimum viable funnel.
This idea is something we developed the hard way. Learn the story behind it, why we developed it, and why it works so well.
- Understand the Minimum Viable Funnel Map.
- Get our help mapping out YOUR Minimum Viable Funnel (on a FREE 60 Minute Personalised Call).
- Learn how to write quiz copy to segment your leads.
- Learn how to organise and build your marketing quiz.
- Learn how to write the copy for your results pages.
- Learn how to organize and build your result pages.
- Learn how to write copy for your Landing and Sales Pages.
- Learn how to organise, design, and build your Landing and Sales pages.
- Learn the art of email copywriting.
- Create your Marketing Campaign Follow-up Sequences.
- Build your Entire
- Build Your Entire Funnel using the StoryFunnel software (You get free with the Academy) to map together and put your Minimum Viable Funnel Online.
By the end of this Module (with our 1-on-1 mentorship and tech help) you will have successfully overcome all the technical obstacles that could stop you from launching your funnel.
Module 3 - Launch & Optimise Your Funnel Traffic
Once you build your Funnel, it's time to test your Funnel results with Facebook Ads.
At James Cook Media, we have built and managed 5 (going on 6) 7-Figure Funnels from scratch. Learn the secrets behind running the paid traffic, content marketing, and the advanced funnels to generate this revenue online.
- Calculating your Lifetime Value and Customer Acquisition Costs
- Facebook Ad Campaign Setup
- Facebook Ad Copywriting
- Optimising Your Facebook Ads
At the end of this module, you will understand exactly how to build out your entire Funnel Traffic Campaign, read and optimise your results, and make the adjustments you need to be successful.
Post-Academy Support: Continue Your Marketing Journey
Once you build your Funnel, and have tested your funnel online with Facebook Ads, you have crossed the Threshold and become a full StoryFunnel software user.
At James Cook Media, we stand ready to continue to support you on your StoryTelling Marketing Journey.
Once you finish the training, you will earn a full rebate toward the cost of your StoryFunnel Software subscription, or any future marketing training with James Cook Media, including
- Apply your rebate towards the future cost of your StoryFunnel Software subscription.
- Pay for another 12 weeks of dedicated 1-on-1 marketing coaching with your StoryMatters Academy Coach.
- Apply your Training Rebate towards the cost of the the StoryMatters Workshop.
- Apply your Training Rebate towards working with James Cook Media founder Samuel P.N. Cook and the James Cook Media team to build your funnel.
NOTE: If for any reason, you have done your entire strategy, built your website & funnel on our software, and setup and run your Facebook Campaigns, and you are not 100% satisfied with your training, and you don't want to use our Software anymore, you are entitled to a 100% Cash Refund for the StoryMatters Academy (if you de-activate your account on our Software).