Join the StoryMatters MasterClass

Watch 2+ Hours of Free Training to understand why the Ancient Art of StoryTelling is the Future of Digital Marketing for your business. 

Take a short Influencer SuperPower Test (3 mins), watch your custom results video (4-6 mins), and start your Free 7 Days of Access to the Training.

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From the Desk Of:

Samuel P.N. Cook
Founder & Creative Director
James Cook Media

It was a cold January morning in Warsaw, Poland.

Sitting in the grand Bristol Hotel's majestic Column Bar, I found myself working deep into the night.

In fact, I didn't sleep at all. 

It was a mixture of excitement and pure terror.

Just 3 months before, I had given my first major talk on Marketing at the Sage Business School in London.

Over 1,000 people were in the audience.

All of them were there because of the marketing campaign we had designed, which produced over $1.8 Million in Revenue.

Everyone in the audience was waiting for my talk.

They wanted to understand exactly what I did to get them to invest in this 3-day, life-changing business conference.

When I finished the talk, it happened.

Right after the talk, and for weeks afterwards, business owners sought me out.

Even though I didn't pitch anything from stage.

They found me, and asked me to teach them the art of StoryTelling.

So I formed the original StoryGuild coaching group.

It was for 12 business owners who joined me for a year of coaching.

Over the course of this year, we designed what is now the StoryMatters Academy.

The Original StoryFunnel Software was rolled out to this group of elite business owners and marketers.

When I gave the first Workshop in Warsaw, we decided to make these recordings available online for free.

2 years later, over 100,000 business owners have signed up for and watched this talk.

The StoryTelling in the Digital Age MasterClass (an updated, paid version of this talk) is one of the world's most popular marketing courses.

And it all started with this talk, which is available to you for FREE.

Once you complete the Registration process, you have 7 days to view the StoryMatters MasterClass.

  • Lesson 1 - Why Story Matters (Now, more than Ever)
  • Lesson 2 - Who is your Hero? (HINT: It's not you)
  • Lesson 3 - Writing your Hero's Journey (Be YODA, not Luke)
  • Lesson 4 - Mapping Your Hero's Digital Journey (It's harder than you Think)
  • Bonus Lesson - The Original StoryMatters Talk (October 2016, London)

When you watch this MasterClass, at the end of Lesson 4, I say something very important.

"90% of what I am teaching you today I didn't know a year ago. And 90% of what I say today will no longer be up to date in a year."

The principles of this MasterClass are still solid. But the application of them is constantly changing.

The digital marketing world is moving fast, and you have to keep up.

The updated version of this talk is the PAID MasterClass, StoryTelling in the Digital Age.

Sign-up for the FREE StoryMatters MasterClass, you will have the chance to watch this training (for 7 days), and then consider investing in the Paid Training we offer (as well as our StoryFunnel Software).

Here is how it works.

  1. Take the FREE Influencer Personality Test (3 mins)
  2. Watch your Personal Results Video (4-6 mins)
  3. Decide of you want to take advantage of a one-time offer of 80% Off the StoryTelling in the Digital Age Video MasterClass.

Complete this Registration process, and you will have access to the StoryMatters MasterClass for 7 days.

Join the MasterClass

STORYMATTERS Masterclass

2 FREE Hours of Marketing Training

Take a short influencer personality test (only 3 mins), watch your result video, and get 7 days Access to the StoryMatters MasterClass with 2+ Hours of Training on StoryTelling.

Once you take the test, get a special one-time discount of 80% Off the StoryTelling in the Digital Age MasterClass.

Start the Test

 

Lesson #1 - Why StoryMatters (Now, more than Ever)

Once you understand the power of StoryTelling, your entire perspective on marketing will change.

From the Elon Musk, the world's most iconic entrepreneur, to a British Personal Growth expert, this lesson will give you a sense of the possibilities for StoryTelling in your business. 

Once you see it, you won't be able to think about marketing the same way.

Start the Training

 

Lesson #2 - Who is Your Hero? (HINT: It's not you)

Once you understand the power of StoryTelling, it's time to get clear on the most important thing.

Who the hero of the Story is in the first place.

And here's the great news. You don't have to make the story all about you.

In fact, that's not what you should do at all.

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Lesson #3 - Writing Your Hero's Journey (Be YODA, not Luke)

Once you understand how to find the hero of your story, it's time to help them write a story that inspires them.

This is the most powerful lesson you can learn as a marketer (and in life).

When you learn how to inspire other people to change their lives by telling themselves a better story, everything will change.

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Lesson #4 - Mapping Your Hero's Journey 

Without a Real Strategy (A Story), you have no chance to succeed in marketing.

But a strategy is just the starting point for success. Now the hard part starts.

Execution.

If you can't execute your marketing plan, then nothing else matters. And this is where Mapping your hero's Digital Journey comes in.

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Bonus Lesson - The Original StoryMatters Talk

Before the StoryMatters MasterClass, there was the original StoryMatters talk at the Sage Business School in London.

In October, 2016, I gave my original ideas in front of 1,000 people who attend the school in London and online.

This talk gives you a valuable insight into the original thinking about StoryTelling, and you can see how it evolves throughout the training.

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FREE MARKETING DISCOVERY CALL

Here help with Your Marketing?

Sign-up for the MasterClass and qualify for a FREE 1-on-1 Marketing Discovery Call

Here is how it works:

  1. Take a short survey (2 mins)

  2. Enter Your Email

  3. Start Watching the FREE Mini-Course right away.

  4. Schedule your FREE 1-on-1 Marketing Discovery Call

Start the Training

What People have to Say about Story Matters

 
Peter Schroder
Peter Schröder CEO, Elanity Network Partner GmbH
It changed my thinking about marketing ... The result is really, really good.
 
german 5
German Coppola Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
 
Michele Wyngaard
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.

FAQ

  • How much does the MasterClass Cost?
    • The StoryMatters MasterClass is a FREE Training. 

      When you sign-up for the MasterClass, you have 7 days to view the Training.

      Once your access to the training is finished, you can get lifetime access to the training when you take the StoryTelling IQ Test and enter your contact details to speak to us.

  • Why is my access to the MasterClass Limited to 7 Days?
    • Over 100,000 business owners have signed up for the StoryMatters MasterClass.

      Here is what we have noticed.

      When you have all the time in the world to view the training, you tend to forget.

      Without deadlines, nothing would happen.

      So we set a reasonable period of 7 days for you to view the training.

      Once you finish this period, you will no longer have access to the training unless you take the StoryTelling IQ Test and enter your contact details to speak to us.

      After this survey, you are eligible to speak to us with a FREE 1-on-1 Marketing Discovery Call.

  • What will I get from the StoryMatters MasterClass?
    • The StoryMatters MasterClass is designed to help you understand the principles of StoryTelling and how to apply it to your marketing.

      You will see detailed examples of how we did this in a successful campaign that generated over $1.8 Million revenue.

      If you want to go from understanding to executing your marketing, you may also purchase the StoryTelling in the Digital Age MasterClass.

      The StoryTelling in the Digital Age MasterClass is 3.5 hours of marketing training that is an updated and more detailed version of this talk.

      With the MasterClass, you also get a 14-day Free Trial to the StoryMatters Academy, where you can build your marketing strategy and launch your funnel on our StoryFunnel Software.

  • The MasterClass sounds great for learning. How do I actually execute my marketing?
    • Yes, the MasterClass is great for understanding the principles of StoryTelling and marketing.

      But actually executing your marketing is not easy.

      The competition in the world of online marketing just keeps getting harder.

      Success in marketing comes down to making an investment.

      You either need to invest a LOT of time, or a significant amount of money.

      There is really no other way.

      At James Cook Media, we can help you transform your marketing in the following ways:

      1) Build your marketing and funnel yourself with our coaching.

      If you are going to take the time to learn and execute your own marketing, you need a place where you can both learn and execute your marketing.

      This is exactly why we developed the StoryMatters Academy. You can learn from me and my team exactly how we make our marketing films, and build our funnels (like this one).

      Then you can build your own funnel just like ours on our SanityDesk Software.

      2) Get our help building your marketing strategy and your Funnel.

      If you don't have a lot of time to work on your marketing, you need to make an investment to get someone to help you do it right.

      At James Cook Media, we have built funnels that have generated over $10 Million in online sales.

      We work on dozens of funnels and know exactly how to do it right.

      If you want to get our help your funnel, we have a few options for you.

      You may choose to engage our team to help you build your own website and marketing funnel while you do the copywriting and creative yourself.

      Or you can pay one of our creative writers to do all of the work for you.

       

FREE MARKETING TRAINING

Find Your Influencer SuperPower

Take this short test (only 3 mins), watch your result video, and get 7 days Access to the StoryMatters MasterClass with 2+ Hours of Training on StoryTelling.

Once you take the test, get a special one-time discount of 80% Off the StoryTelling in the Digital Age MasterClass.

Start the Test