From the Desk Of:
Samuel P.N. Cook
Founder & Creative Director
James Cook Media
It was a cold January morning in Warsaw, Poland.
Sitting in the grand Bristol Hotel's majestic Column Bar, I found myself working deep into the night.
In fact, I didn't sleep at all.
It was a mixture of excitement and pure terror.
Just 3 months before, I had given my first major talk on Marketing at the Sage Business School in London.
Over 1,000 people were in the audience.
All of them were there because of the marketing campaign we had designed, which produced over $1.8 Million in Revenue.
Everyone in the audience was waiting for my talk.
They wanted to understand exactly what I did to get them to invest in this 3-day, life-changing business conference.
When I finished the talk, it happened.
Right after the talk, and for weeks afterwards, business owners sought me out.
Even though I didn't pitch anything from stage.
They found me, and asked me to teach them the art of StoryTelling.
So I formed the original StoryGuild coaching group.
It was for 12 business owners who joined me for a year of coaching.
Over the course of this year, we designed what is now the StoryMatters Academy.
The Original StoryFunnel Software was rolled out to this group of elite business owners and marketers.
When I gave the first Workshop in Warsaw, we decided to make these recordings available online for free.
2 years later, over 100,000 business owners have signed up for and watched this talk.
The StoryTelling in the Digital Age MasterClass (an updated, paid version of this talk) is one of the world's most popular marketing courses.
And it all started with this talk, which is available to you for FREE.
Once you complete the Registration process, you have 7 days to view the StoryMatters MasterClass.
- Lesson 1 - Why Story Matters (Now, more than Ever)
- Lesson 2 - Who is your Hero? (HINT: It's not you)
- Lesson 3 - Writing your Hero's Journey (Be YODA, not Luke)
- Lesson 4 - Mapping Your Hero's Digital Journey (It's harder than you Think)
- Bonus Lesson - The Original StoryMatters Talk (October 2016, London)
When you watch this MasterClass, at the end of Lesson 4, I say something very important.
"90% of what I am teaching you today I didn't know a year ago. And 90% of what I say today will no longer be up to date in a year."
The principles of this MasterClass are still solid. But the application of them is constantly changing.
The digital marketing world is moving fast, and you have to keep up.
The updated version of this talk is the PAID MasterClass, StoryTelling in the Digital Age.
Sign-up for the FREE StoryMatters MasterClass, you will have the chance to watch this training (for 7 days), and then consider investing in the Paid Training we offer (as well as our StoryFunnel Software).
Here is how it works.
- Take the FREE Influencer Personality Test (3 mins)
- Watch your Personal Results Video (4-6 mins)
- Decide of you want to take advantage of a one-time offer of 80% Off the StoryTelling in the Digital Age Video MasterClass.
Complete this Registration process, and you will have access to the StoryMatters MasterClass for 7 days.
Lesson #1 - Why StoryMatters (Now, more than Ever)
Once you understand the power of StoryTelling, your entire perspective on marketing will change.
From the Elon Musk, the world's most iconic entrepreneur, to a British Personal Growth expert, this lesson will give you a sense of the possibilities for StoryTelling in your business.
Once you see it, you won't be able to think about marketing the same way.
Lesson #2 - Who is Your Hero? (HINT: It's not you)
Once you understand the power of StoryTelling, it's time to get clear on the most important thing.
Who the hero of the Story is in the first place.
And here's the great news. You don't have to make the story all about you.
In fact, that's not what you should do at all.
Lesson #3 - Writing Your Hero's Journey (Be YODA, not Luke)
Once you understand how to find the hero of your story, it's time to help them write a story that inspires them.
This is the most powerful lesson you can learn as a marketer (and in life).
When you learn how to inspire other people to change their lives by telling themselves a better story, everything will change.
Lesson #4 - Mapping Your Hero's Journey
Without a Real Strategy (A Story), you have no chance to succeed in marketing.
But a strategy is just the starting point for success. Now the hard part starts.
Execution.
If you can't execute your marketing plan, then nothing else matters. And this is where Mapping your hero's Digital Journey comes in.
Bonus Lesson - The Original StoryMatters Talk
Before the StoryMatters MasterClass, there was the original StoryMatters talk at the Sage Business School in London.
In October, 2016, I gave my original ideas in front of 1,000 people who attend the school in London and online.
This talk gives you a valuable insight into the original thinking about StoryTelling, and you can see how it evolves throughout the training.
What People have to Say about Story Matters
It changed my thinking about marketing ... The result is really, really good.
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
I made a really good investment in myself and the benefit that I will gain from that in future.