Get your 70% Off the Storytelling in the Digital Age MasterClass
Get 70% Off the StoryTelling in the Digital Age Masterclass and
a 14-Day FREE Trial of the StoryMatters Academy and StoryFunnel Software.
Work with your dedicated coach over 2 FREE Coaching Calls to build a real strategy, write the story, and put it online with the StoryFunnel Software in just 14 days.
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CancelTell Their Story, Scale Your Impact
It’s the golden-age for marketing.
The Digital world has changed everything.
The barriers to getting your book, your message, your ideas out there have vanished.
It’s never been easier to get your message out there.
But because it’s never been easier, it’s never been harder to get people to listen or to care.
In the StoryTelling in the Digital Age MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses for a running coach, a relationship expert, and business consultants (just like you).
There's no sure path to success in marketing, but the ONE true path to failure comes down to 2 things.
1) Not having a real strategy.
2) Not having the technology you need to execute this strategy.
The StoryTelling in the Digital Age solves both of these problems.
In the MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses through the power of expert positioning.
During this 3.5 Hour MasterClass you will learn:
Lesson 1 - Why Story Matters (Now, More than ever)
Lesson 2 - Who is your Hero? (HINT: It’s not YOU)
Lesson 3 - Writing Your Hero’s Journey (Be YODA, not Luke)
Lesson 4 - Mapping Your Hero’s Journey (It’s harder than you think).
Complete Lesson Transcripts, Complete Lesson Slides, &MasterClass Tip Sheet
Special Bonus Lesson w/ NY Times Best-Selling Author Michael R. Drew.
Get a FREE 14 Day Trial Membership in the StoryMatters Academy including:
2 FREE Marketing Strategy Coaching Calls.
Complete Access to our Entire Marketing StoryTelling Video Training Library.
Build your funnel & website with the StoryFunnel building Software (the same software we use to build our funnel).
NOTE: If you think you would like to work with me and James Cook Media to build your funnel, make sure you book the Premium Package which includes:
1 Business Strategy Call with James Cook Media Founder Samuel P.N. Cook (NOTE: This is available for the Premium MasterClass ONLY)
Nobody Cares About Your Story
You are a business owner with an idea that will change people's lives.
But you are struggling to get your message out there.
Nothing seems to be working.
Websites. Landing Pages. Marketing Funnels.
They make it all seem so easy, but in reality, it's hard.
First of all, to get the technology right.
Setting up your word press site, using this landing page builder, and connecting it with this email system
They make it all seem so easy, but it's not.
And if you are finally able to make something work, and launch a website or a funnel...
It doesn't work like they say it does.
Why?
Because connecting with your ideal client (the people you were born to help), is not easy.
People are bombarded every day with so many different messages online.
The NOISE has never been greater online.
It's never been easier to get your message out there.
But because it's never been easier, it's never been harder to get people to listen or to care.
None of the things you are working on will matter until you get one thing right.
Story.
Story Matters.
But it's not your story that your clients care about.
The Technology available out there is designed to help you put YOUR Story online.
To put your product or service out there.
But that is not what your client cares about.
They don't care about how hard you worked to build your business.
Your clients care about their struggles.
They are about their hero's journey they want for their life.
Your job as a business owner is to help them find this story, and connect with it.
But with so many people out there, it's overwhelming.
Everyone is different.
Everyone has different struggles and pain points.
Your job is to empathize and connect with your ideal clients.
Listen to them carefully.
And help them tell their story.
This is why we created StoryFunnel Software.
To help you design powerful, customized journeys for your ideal clients and help inspire them to invest in a better future (with your product or service.
Here is how it works.
Apply now for the StoryTelling in the Digital Age MasterClass for just €149 (70% Off Regular Price €499)
Learn how to build your StoryTelling Marketing Strategy in 14 Days + 2 FREE Coaching Calls
StoryTelling in the Digital Age Video MasterClass includes:
- StoryTelling in the Digital Age EBook
- Lifetime Access to the StoryTelling in the Digital Age MasterClass (3.5 Hours)
- 2 FREE Marketing Coaching calls with a James Cook Media Certified Coach
- 14 Days FREE Trial of the StoryMatters Academy (Over 50+ Hours of Training)
- 14 Days FREE Trial of the StoryFunnel Software
Get Instant Access to this Marketing Training and schedule your Coaching Call.
Pay just €149 right now (70% Off Regular Price €499).
Apply Now for the StoryTelling in the Digital Age Premium MasterClass for just €374 (70% Off Regular Price €1249)
Learn how to build your StoryTelling Marketing Strategy in 14 Days + 2 FREE Coaching Calls
StoryTelling in the Digital Age Premium Video MasterClass includes:
- StoryTelling in the Digital Age EBook
- Lifetime Access to the StoryTelling in the Digital Age MasterClass (3.5 Hours)
- 2 FREE Marketing Coaching calls with a James Cook Media Certified Coach
- 14 Days FREE Trial of the StoryMatters Academy (Over 50+ Hours of Training)
- 14 Days FREE Trial of the StoryFunnel Software
- 1-Hour Discovery Call with James Cook Media Founder Samuel P.N. Cook
Get Instant Access to this Marketing Training and schedule your Coaching Call.
Pay just €374 right now (70% Off Regular Price €1249).
StoryTelling in the Digital Age MasterClass
The StoryTelling in the Digital Age MasterClass is available for those who want to learn and execute their own marketing, and also for those that want expert guidance and execution.
MasterClass Basic Package
Build Your Own Marketing Strategy
€149
Get Instant Access to your Training
Premium MasterClass with Expert Coaching
Get our Help Building Your Strategy & Funnel
€374
Book your 1-on-1 Interview w/ JCM Founder
14 Day Free Trial
Get 14 days of FREE Access to the StoryMatters Academy
Here is how your FREE trial works.
Step1
Meet Your Mentor
You will have 2 FREE Coaching as part of this MasterClass. Your call will be with a member of my team I have personally trained.
You will first have to watch the entire MasterClass to qualify for the first call with your Advisor.
On the first call, you will:
- Help us understand you and business.
- Explain to us your marketing goals.
- Understand the challenges you have getting there.
- Receive a guided tour of the StoryMatters Academy video strategy training resources.
- Develop a clear plan for your 14-Day FREE Trial in the StoryMatters Academy.
By the end of this call, understand how the Academy works, and have a detailed plan to follow for your 14-day FREE Trial of the StoryMatters Academy.
Step2
Build Your Strategy.
There is no sure path to success in business, but the ONE sure path to failure is not having a REAL strategy.
Your first step will be to go through our detailed strategy videos and exercises.
Your strategy training inside the StoryMatters Academy consists of.
- Competitive Analysis.
- Surveying your ideal clients.
- Completing your Ideal Client worksheet.
- Completing your Ideal Client empathy map.
- Writing your client's hero's journey (their story).
- Developing your Offer Structure and Chain of Beliefs.
By the end of these strategy exercises, you will be ready to do a full strategy review with your dedicated coach in a special strategy review call.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step3
Review Your Strategy with Your Mentor
Once you finish your strategy, it's important to review it with an experienced project manager who has done this before.
The the coaching call is a detailed strategy review with your mentor.
On this coaching call you will:
- Review your Ideal Client persona work.
- Review your Story draft.
- Review your Offer Structure.
- Find out what part of your strategy you need to fix.
By the end of this call, you will have a clear understanding of how well you completed your strategy work.
Whether you need to go re-do portions or refine some small bits, or you are ready to go, we will let you know.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step4
Map Your Funnel with your Mentor.
Without a real strategy, you have little chance of succeeding in marketing.
But the hard work starts with execution. Most good marketing strategies fail due to simple technical errors (Poor page design, tech not working, etc.).
That is exactly why we created the StoryFunnel Software. To help you build your funnel on the same software we use to build multiple 7-figure funnels.
On this call you will:
- Review your Strategy Edits to confirm your work.
- Map out your entire Funnel with your mentor.
- Learn how to easily build your funnel and web pages (with our software).
- Get a tour of our video library for training on copywriting and page layout.
- Have a clear plan about every page you need to build in your funnel.
By the end of this call, you will have your entire funnel and website mapped out, and you will have a clear understanding of what to do (creatively) to build these pages (copy, photos, etc.)
NOTE: Do you want help with your copywriting and creative work?
You can book the StoryMatters Acdaemy PRO package to get 12 coaching calls with one of our coaches.
Timeline
Develop a Clear Strategy for Telling Your Story Online in 4 Powerful Lessons
Lesson 1
Why Story Matters (Now, more than Ever).
StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why.
Find out how an Australian Documentary Film-Maker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k in online sales in just 6 months.
- Why Elon Musk is the worst speaker but tells the best Stories.
- The power of documentary film-making in marketing.
- Why you are getting your marketing wrong.
- How to create a real strategy and video-based journey that inspires people to buy.
- Watch a clip from Bobby McGee’s Video
By the end of this Lesson, you will see understand exactly how your videos should look and feel online, and why they work.
Lesson 2
Who is Your Hero? (HINT: It’s Not You)
Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.
Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business.
- What Sex & the City can teach us about Personas.
- The Power of clarity in your persona (Defining Your Hero).
- How to connect with your Ideal Client (Empathy)
- Writing Your Hero’s Story (Why it changes everything)
- Do you Really Love Your Hero? (The most important question)
By the end of this Lesson, you will understand the power of defining your ideal client, and you will have all the tools you need to do it.
Lesson 3
Writing Your Hero's Journey (BE YODA, Not Luke)
Inspiration is far more powerful than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.
The power of StoryTelling is ancient. Discover the secret weapon of Hollywood Screen writers, and how to apply it in your business.
- George Lucas and how he achieved the runaway box-office success of Star Wars.
- Why no stories are true (including yours).
- The StoryTelling secret of all great religions, myths, works of literature, and block-buster Hollywood movies.
- How to apply the art of StoryTelling to planning your product roadmap.
- The 3 keys to telling great stories through video online.
By the end of this Lesson, you will understand exactly how to take the abstract power of StoryTelling and apply it to your marketing strategy.
Lesson 4
Mapping Your Hero’s Digital Journey (It’s Harder than You Think)
A Real Strategy comes from defining Your Hero and Re-Writing their Story with your Products or Services. But real marketing success comes down to mapping out a client journey (their story) online.
Learn how we used funnel maps to create multiple 7-figure marketing campaigns for our clients.
- How to use powerful Mapping Tools to Create a Funnel
- A Video demonstration of a Successful Funnel Rory used to launch his business (Plus Downloadable Funnel Map)
- How to Build a Minimum Viable Funnel to Test Your Digital Marketing Ideas (Plus Downloadable Funnel Map)
- Get a Special Bonus Video with the James Cook Media Funnel (That you are going through)
- Download the James Cook Media Funnel Map (for this funnel).
By the end of this Lesson, you will understand exactly how to use funnel mapping software we use and our templated funnels to design your own funnel.
Design Beautiful Pages in Minutes
Page Builder with Content Blocks
Easily create pages with Content Blocks.
Drag and drop font, images, and videos to create a custom experience.
Customize Your Website Journey
Advanced Quiz Technology
Rather than talking to your clients, see the power of listening.
Use Advanced Quiz technology to score, segment, and customize your client journey.
Easily Generate Leads
Gather Leads with an Easy Form Builder
Once your leads know you are listening, they will want to connect with you.
Use the form builder to easily ask for and collect key contact details of leads.
Segment your Leads
Advanced List-Building Technology
Whether it's based on survey answers or behavior on your site, segment your audience with the powerful list-building tool.
Customize Their Journey
Create Smart Content Blocks on Pages
Every part of every page is a chance to speak to your ideal clients.
Use custom blocks on every page to personalize the experience for your leads.
Create Powerful Templates
Turn Content Blocks into Re-useable Templates
Managing content creation is easy with custom templates.
Re-use your best content across multiple pages with a click of a button.
Turn Leads into Customers
Create Urgency with Countdown Timers
Offer special discounts to your clients based on how and when they enter your funnel.
Countdown timers with custom redirect pages allow you to inspire action with real deadlines.
Accept Online Payments
Online Payments Made Easy
When your clients are ready to pay, let's make it easy for them.
Your clients can pay Credit Card through Stripe, or through PayPal.
Stay Connected with Email
Smart Email Builder
Your customers will not stay on your site forever. When they leave, you have to stay in touch with them.
Use the same custom content block and template features of the page builder to create beautiful emails for your clients.
Create Template Blocks for your Emails
Save your Best work for Other Emails
Your best emails will have great lines you want to re-use.
The smart email content block and template builder makes this easy to do.
Close Deals with Custom Workflows
Custom Workflows for Marketing Automation
No matter where your clients are on their journey, they are busy.
Use advanced workflow features to stay top of mind with custom emails, SMS, and Messenger communication.
Do you need help with your marketing?
Book a time Speak to us about how we can help.
Frequently Asked Questions
StoryTelling in the Digital Age MasterClass
The StoryTelling in the Digital Age MasterClass is available for those who want to learn and execute their own marketing, and also for those that want expert guidance and execution.
MasterClass Basic Package
Build Your Own Marketing Strategy
€149
Get Instant Access to your Training
Premium MasterClass with Expert Coaching
Get our Help Building Your Strategy & Funnel
€374
Book your 1-on-1 Interview w/ JCM Founder
So Let us help you Build a Funnel that Works the Right Way
Get dedicated, 1-on-1 coaching to build your first funnel when you join the StoryMatters Academy CLOSED BETA program to test the StoryFunnel Software (limited to 100 people).
You need to get your funnel online.
But you are struggling with how to get started.
It's what we call analysis paralysis.
Before you even start trying technology, you need to figure out the strategy is.
What should your web page look like?
What is the difference between a website and a funnel?
How do you setup landing pages?
What about setting up emails and auto-responder sequences?
What about Facebook Messenger integrations?
It all seems so overwhelming.
And it is.
Because nobody has managed to put everything in one system that just works.
That is why we decided to
The StoryFunnel Software has been quietly under development for 4 years.
Over the course of building 6 x 7-Figure funnels for our clients, we know exactly what we need to build customised journeys and connect with our clients.
But nothing else on the market met our needs, so we simply started building it ourselves.
Over this time, we have worked with 100s of business owners, marketing managers, and marketing experts to refine our strategy and our software.
And now it's time to launch and test the StoryFunnel Software with an elite group of users.
When you join the StoryMatters Academy Closed BETA program, here is what you will get:
-
12 months of Access to the StoryFunnel Software (€2,750 Value)
-
12 x 1-on-1 Coaching Calls with a StoryMatters Academy Certified Coach (€3,600 Value)
-
24 hour per day, Live Chat Support to help you with technical emergencies (priceless).
-
7 Days a week Customer Service to help you answer your questions.
NOTE: This Closed BETA program is strictly limited to 100 dedicated users.
To claim your spot and join this elite group of users, you will get access to this entire package for just €2,299 (or 4 monthly payments of €849).
Basic Package
Build a Marketing Strategy and Your Funnel a dedicated 1-on-1 StoryMatters Academy Coach (Limited to 100 people)
- 3 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€600 Value)
- Setup StoryFunnel Software on Your Domain (€229 montly Value)
- Over 20 hours of StoryMatters Academy Video Training on Marketing (€2,000 Value) Libary
- Marketing Strategy Worksheets & Exercise Library
- Dedicated Account Representative.
- 24 hours, 7 days a week LiveChat support.
- 7-days a week Tech Support.
- Join other BETA members StoryMatters Private Facebook Group.
€229 monthly
+20% VAT
Pro Package
Build a Marketing Strategy and Your Funnel a dedicated 1-on-1 StoryMatters Academy Coach (Limited to 100 people)
- 12 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€2,400 Value)
- 12 Months Access to the StoryFunnel Software (€2,750 Value)
- Over 20 hours of StoryMatters Academy Video Training on Marketing (€2,000 Value) Libary
- Marketing Strategy Worksheets & Exercise Library
- Dedicated Account Representative.
- 24 hours, 7 days a week LiveChat support.
- 7-days a week Tech Support.
- Join other BETA members StoryMatters Private Facebook Group.
€2,299
+20% VAT
Platinum Package
Work Directly with JCM Founder Samuel P.N. Cook for 1-on-1 Marketing Coaching for your business or agency.
NOTE: To Qualify to work with James Cook Media's team to build your funnel, you must purchase this package.
- 12 x Business Strategy & Marketing Coaching calls with James Cook Media Founder, Samuel P.N. Cook (€12,000 Value)
- 24 Months Access to the StoryFunnel Software on up to 5 domains (€27,500 Value)
- Over 20 hours of StoryMatters Academy Video Training on Funnel Building, StoryTelling, and Marketing (€2,000 Value)
- Never pay for design or development again with priority feature request support for StoryFunnel Software (€10,000 Value)
- 24 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€4,800 Value)
- Dedicated Account Representative.
- 24 hours, 7 days a week LiveChat support.
- 7-days a week Tech Support.
- Trade ideas with other marketers and business owners in the StoryMatters Academy CLOSED BETA Private Facebook Group.
€10.999
+20% VAT