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Lesson 2
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Lesson #2: Connecting with Your Ideal Client
Lesson #3: StoryTelling in Marketing
Lesson #4: Investing in a Better Future (Your Offer Structure)
Lesson #5: Mapping Your Hero's Digital Journey
Work with your dedicated coach over 3 FREE Coaching Calls to build a real strategy, write your story, and put it online with the StoryFunnel Software in just 30 days.
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It’s the golden-age for marketing.
The Digital world has changed everything.
The barriers to getting your book, your message, your ideas out there have vanished.
It’s never been easier to get your message out there.
But because it’s never been easier, it’s never been harder to get people to listen or to care.
In the StoryTelling in the Digital Age MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses for a running coach, a relationship expert, and business consultants (just like you).
There's no sure path to success in marketing, but the ONE true path to failure comes down to 2 things.
1) Not having a real strategy.
2) Not having the technology you need to execute this strategy.
The StoryTelling in the Digital Age solves both of these problems.
In the MasterClass, you will discover how we used the power of documentary-style video to launch successful online businesses through the power of expert positioning.
During this 3.5 Hour MasterClass you will learn:
Lesson 1 - Why Story Matters (Now, More than ever)
Lesson 2 - Who is your Hero? (HINT: It’s not YOU)
Lesson 3 - Writing Your Hero’s Journey (Be YODA, not Luke)
Lesson 4 - Mapping Your Hero’s Journey (It’s harder than you think).
Complete Lesson Transcripts, Complete Lesson Slides, &MasterClass Tip Sheet
Special Bonus Lesson w/ NY Times Best-Selling Author Michael R. Drew.
Get a FREE 14 Day Trial Membership in the StoryMatters Academy including:
2 FREE Marketing Strategy Coaching Calls.
Complete Access to our Entire Marketing StoryTelling Video Training Library.
Build your funnel & website with the StoryFunnel building Software (the same software we use to build our funnel).
NOTE: If you think you would like to work with me and James Cook Media to build your funnel, make sure you book the Premium Package which includes:
1 Business Strategy Call with James Cook Media Founder Samuel P.N. Cook (NOTE: This is available for the Premium MasterClass ONLY)
Timeline
Lesson 1
StoryTelling is not new. It’s Ancient. But it’s more powerful than ever in the digital age. Find out why.
Find out how an Australian Documentary Film-Maker helped teach me the power of StoryTelling. Together, we helped a humble South African Running Coach (Bobby McGee) to earn $250k in online sales in just 6 months.
By the end of this Lesson, you will see understand exactly how your videos should look and feel online, and why they work.
Lesson 2
Every story starts with a hero. But the hero of the story you tell is NOT you. It’s your ideal client persona.
Learn the story about Rory Kilmartin - the world’s top relationship researcher, and how clearly defining his persona helped him launch his business.
By the end of this Lesson, you will understand the power of defining your ideal client, and you will have all the tools you need to do it.
Lesson 3
Inspiration is far more powerful than Manipulation. Your ideal client will buy your product or service when you inspire them to invest in a better future.
The power of StoryTelling is ancient. Discover the secret weapon of Hollywood Screen writers, and how to apply it in your business.
By the end of this Lesson, you will understand exactly how to take the abstract power of StoryTelling and apply it to your marketing strategy.
Lesson 4
A Real Strategy comes from defining Your Hero and Re-Writing their Story with your Products or Services. But real marketing success comes down to mapping out a client journey (their story) online.
Learn how we used funnel maps to create multiple 7-figure marketing campaigns for our clients.
By the end of this Lesson, you will understand exactly how to use funnel mapping software we use and our templated funnels to design your own funnel.
14 Day Free Trial
Step1
You will have 2 FREE Coaching as part of this MasterClass. Your call will be with a member of my team I have personally trained.
You will first have to watch the entire MasterClass to qualify for the first call with your Advisor.
On the first call, you will:
By the end of this call, understand how the Academy works, and have a detailed plan to follow for your 14-day FREE Trial of the StoryMatters Academy.
Step2
There is no sure path to success in business, but the ONE sure path to failure is not having a REAL strategy.
Your first step will be to go through our detailed strategy videos and exercises.
Your strategy training inside the StoryMatters Academy consists of.
By the end of these strategy exercises, you will be ready to do a full strategy review with your dedicated coach in a special strategy review call.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step3
Once you finish your strategy, it's important to review it with an experienced project manager who has done this before.
The the coaching call is a detailed strategy review with your mentor.
On this coaching call you will:
By the end of this call, you will have a clear understanding of how well you completed your strategy work.
Whether you need to go re-do portions or refine some small bits, or you are ready to go, we will let you know.
NOTE: Do you want help with all these exercises?
You can book the StoryMatters Academy PRO package to get 12 coaching calls with one of our coaches.
Step4
Without a real strategy, you have little chance of succeeding in marketing.
But the hard work starts with execution. Most good marketing strategies fail due to simple technical errors (Poor page design, tech not working, etc.).
That is exactly why we created the StoryFunnel Software. To help you build your funnel on the same software we use to build multiple 7-figure funnels.
On this call you will:
By the end of this call, you will have your entire funnel and website mapped out, and you will have a clear understanding of what to do (creatively) to build these pages (copy, photos, etc.)
NOTE: Do you want help with your copywriting and creative work?
You can book the StoryMatters Acdaemy PRO package to get 12 coaching calls with one of our coaches.
Get access to 4 streamlined modules with exercises to help you build your strategy and launch your funnel. Learn exactly how to develop your marketing strategy, script and produce your story, and design and build the funnel to put it online. Every exercise, every lesson we teach is included. Want more? Watch the entire Library of James Cook Media's Training over the past 2 years.
We stand against hiding behind a support desk and calling it support. You deserve to talk to us. Writing your story and putting it online is hard, terrifying work. You are not alone. We are here for you with 24-hour chat support and 7-days a week emergency tech support. Get exclusive access to a private Facebook Group to post questions, share success stories, and meet your tribe of StoryTellers.
Education without feedback is worthless. We refuse to just sell you a program not be there to help you. True learning comes from accountability feedback on your work. Feed on the energy of the community to keep going with our private Facebook Group. Also join our weekly group live Q&A sessions with the experienced funnel builders to answer all your questions about getting your funnel online. PRO customers can get dedicated 1-on-1 coaching.
Story is great. But without the right funnel, nobody will ever hear it.
To get your story out there, you need a funnel that works.
This is exactly why we created StoryFunnel Software.
This has been custom developed for us and our high-end expert clients.
Never pay for web design or Software Development again.
In this software, you get access to everything you have experienced going through our funnel.
With James Cook Media's software, we give you our system and teach you how to use it. Then we are here to support you when you don't know what to do next.
As you are investing in this program in 2019, you will be part of our first public Beta Software rollout. This means you will be part of the first 100 users of this software and will be able to give your feedback and submit feature requests.
With the James Cook Media Software, you are going to get all the technical support you need to get your story online.
The only thing stopping you from achieving your dreams will be the power of the story you tell online.
Build your Online Strategy with the MasterClass and our coaching, then get your funnel online with our Software.
After purchasing the MasterClass lessons you are eligible for 30 Day FREE Trial in the StoryMatters Academy
You will be billed once today for Lifetime Access to the MasterClass.
You will have the chance to subscribe to your 30-Day FREE Trial to the StoryMatters Academy during the MasterClass.
Build Your Marketing Strategy with a coach, & Qualify to work with James Cook Media Founder Samuel P.N. Cook.
After purchasing the MasterClass lessons you are eligible for 30 Day FREE Trial in the StoryMatters Academy
1-Hour Busines Strategy Call with James Cook Media Founder - Samuel P.N. Cook
Get €1.600 Off the StoryMatters Workshop (20% Off)
NOTE: If you would like to work with Samuel P.N. Cook to build your funnel, you must book the Premium Package.
You will be billed once today for Lifetime Access to the MasterClass.
You will have the chance to subscribe to your 30-Day FREE Trial to the StoryMatters Academy during the MasterClass.
It changed my thinking about marketing ... The result is really really good.
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
I made a really good investment in myself and the benefit that I will gain from that in future.