Module 1 - Build Your Marketing Strategy
Develop a Real Strategy to help you build your marketing strategy from the ground up. The right way.
If you don't get your Story right (tell the right person the right story), nothing else matters. Avoid the original sin in business by focusing on developing a real strategy.
- Research Your Ideal Client & Market
- Define Your Ideal Client
- Develop Your Ideal Client's Empathy Map
- Write Your Client's Hero's Journey
- Create Your Offer Structure & Chain of Beliefs
At the end of the Strategy Module, you will have built a strategy that has a real chance of success if you execute it properly.
Module 2 - Tell Your Story Online
The heart of a digital marketing campaign is telling a story that inspires people to invest in a better future with you. Now that you have defined the story, it's time to script it, shoot it, and edit it.
We learned a long time ago the power of StoryTelling through a documentary film-maker who specialises in marketing. Understand the how to apply the secrets of film to your Story Online.
- Learn How to Pick the Right Film Crew
- Learn What Equipment You Should Use
- Understand how to setup your Film Set
- Learn the Art of Interviewing and Filming
- Learn how to edit your story-based video
At the end of the StoryTelling Module, you will understand exactly how to script the story to connect with your ideal client, film it, edit it, and where to put it in your funnel.
Module 3 - Map out & Build Your Funnel
Once you have developed your videos, it's time to build the funnel to deliver them to your ideal client.
Before you run off and build a massive funnel (which we can help you do), it's time to test your marketing strategy with a minimum viable funnel.
This idea is something we developed the hard way. Learn the story behind it, why we developed it, and why it works so well.
- Understand the Minimum Viable Funnel Map.
- Get our help mapping out YOUR Minimum Viable Funnel (on a FREE 60 Minute Personalised Call).
- Learn how to write and build your marketing quiz.
- Learn how to write copy for and build your funnel pages.
- Learn the art of email copywriting.
- Get a Detailed Tutorial on how to use our software (You get free with the Academy) to map together and put your Minimum Viable Funnel Online.
By the end of this Module (with our 1-on-1 mentorship and tech help) you will have successfully overcome all the technical obstacles that could stop you from launching your funnel.
Module 4 - Launch & Optimise Your Funnel Traffic
Once you build your Funnel, it's time to test your Funnel results with Facebook Ads, Google Ads, YouTube Ads, and Content marketing.
At James Cook Media, we have built and managed 5 (going on 6) 7-Figure Funnels from scratch. Learn the secrets behind running the paid traffic, content marketing, and the advanced funnels to generate this revenue online.
- Learn the Art & Science of Optimising Facebook Ads
- Understand how to use Google Ads.
- Learn how to setup a YouTube Advertising Campaign.
- Learn how to test which is your primary traffic source (facebook/Instagram or Google/YouTube)
- Learn User Experience Research Funnel Optimisation Testing Strategies.
- Learn how to build a long-term brand through integrated content marketing
- Get access to the James Cook Media Sales Training & Sales Framework we use to gain high value clients.
- Get Access to and Understand the Funnel Map we employed to produce two different 7-figure funnel
At the end of this module, you will understand exactly how to build out your entire Funnel Traffic Campaign, read and optimise your results, and make the adjustments you need to be successful.