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StoryFunnel Software

Write their Story, Grow Your Business

Design unique customer journeys that will turn prospects into clients.

Learn More

Nobody Cares About Your Story

You are a business owner with an idea that will change people's lives.

But you are struggling to get your message out there.

Nothing seems to be working.

Websites. Landing Pages. Marketing Funnels.

They make it all seem so easy, but in reality, it's hard.

First of all, to get the technology right.

Setting up your word press site, using this landing page builder, and connecting it with this email system

They make it all seem so easy, but it's not.

And if you are finally able to make something work, and launch a website or a funnel...

It doesn't work like they say it does.


Because connecting with your ideal client (the people you were born to help), is not easy.

People are bombarded every day with so many different messages online.

The NOISE has never been greater online.

It's never been easier to get your message out there.

But because it's never been easier, it's never been harder to get people to listen or to care.

None of the things you are working on will matter until you get one thing right.


Story Matters.

But it's not your story that your clients care about.

The Technology available out there is designed to help you put YOUR Story online.

To put your product or service out there.

But that is not what your client cares about.

They don't care about how hard you worked to build your business.

Your clients care about their struggles.

They are about their hero's journey they want for their life.

Your job as a business owner is to help them find this story, and connect with it.

But with so many people out there, it's overwhelming.

Everyone is different.

Everyone has different struggles and pain points.

Your job is to empathize and connect with your ideal clients.

Listen to them carefully.

And help them tell their story.

This is why we created StoryFunnel Software.

To help you design powerful, customized journeys for your ideal clients and help inspire them to invest in a better future (with your product or service.

Here is how it works.


Learn More

Design Beautiful Pages in Minutes

StoryFunnel Page Builder View


Page Builder with Content Blocks

Easily create pages with Content Blocks.

Drag and drop font, images, and videos to create a custom experience.

Customize Your Website Journey

StoryFunnel Quiz ScreenShot



Advanced Quiz Technology


Rather than talking to your clients, see the power of listening.

Use Advanced Quiz technology to score, segment, and customize your client journey.

Easily Generate Leads

StoryFunnel Screen View with Authentication


Gather Leads with an Easy Form Builder

Once your leads know you are listening, they will want to connect with you.

Use the form builder to easily ask for and collect key contact details of leads.

Segment your Leads

Business Owner + Checkout Page Visitors


Advanced List-Building Technology

Whether it's based on survey answers or behavior on your site, segment your audience with the powerful list-building tool.


Customize Their Journey

StoryFunnel Page Builder w/ Smart Content Blocks View

 Create Smart Content Blocks on Pages

Every part of every page is a chance to speak to your ideal clients. 

Use custom blocks on every page to personalize the experience for your leads.

Create Powerful Templates

StoryFunnel Blocks & Templates

Turn Content Blocks into Re-useable Templates

Managing content creation is easy with custom templates.

Re-use your best content across multiple pages with a click of a button.

Turn Leads into Customers

StoryFunnel Countdown Timer View


Create Urgency with Countdown Timers

Offer special discounts to your clients based on how and when they enter your funnel.

Countdown timers with custom redirect pages allow you to inspire action with real deadlines.

Accept Online Payments

StoryFunnel Checkout Page View


Online Payments Made Easy


When your clients are ready to pay, let's make it easy for them.

Your clients can pay Credit Card through Stripe, or through PayPal.

Stay Connected with Email

StoryFunnel Email Builder


Smart Email Builder

Your customers will not stay on your site forever. When they leave, you have to stay in touch with them.

Use the same custom content block and template features of the page builder to create beautiful emails for your clients.

Create Template Blocks for your Emails

StoryFunnel Email Blocks & Templates

Save your Best work for Other Emails

Your best emails will have great lines you want to re-use.

The smart email content block and template builder makes this easy to do.

Close Deals with Custom Workflows

StoryFunnel Workflows


Custom Workflows for Marketing Automation

No matter where your clients are on their journey, they are busy.

Use advanced workflow features to stay top of mind with custom emails, SMS, and Messenger communication.

Host and Customize Your Videos

Video Player Screen

Create unique customer journeys with our Video-Player

Videos tell powerful stories.

But you don't want to have to worry about the tech.

Upload your videos into our system, customise the annotations (at the top of the video) and the call to action at the end of the video.

So Let us help you Build a Funnel that Works the Right Way

Get dedicated, 1-on-1 coaching to build your first funnel when you join the StoryMatters Academy CLOSED BETA program to test the StoryFunnel Software (limited to 100 people).


You need to get your funnel online.

But you are struggling with how to get started.

It's what we call analysis paralysis.

Before you even start trying technology, you need to figure out the strategy is.

What should your web page look like?

What is the difference between a website and a funnel?

How do you setup landing pages?

What about setting up emails and auto-responder sequences?

What about Facebook Messenger integrations?

It all seems so overwhelming.

And it is.

Because nobody has managed to put everything in one system that just works.

That is why we decided to 

The StoryFunnel Software has been quietly under development for 4 years.

Over the course of building 6 x 7-Figure funnels for our clients, we know exactly what we need to build customised journeys and connect with our clients.

But nothing else on the market met our needs, so we simply started building it ourselves.

Over this time, we have worked with 100s of business owners, marketing managers, and marketing experts to refine our strategy and our software.

And now it's time to launch and test the StoryFunnel Software with an elite group of users.

When you join the StoryMatters Academy Closed BETA program, here is what you will get:

  • 12 months of Access to the StoryFunnel Software (€2,750 Value)

  • 12 x 1-on-1 Coaching Calls with a StoryMatters Academy Certified Coach (€3,600 Value)

  • 24 hour per day, Live Chat Support to help you with technical emergencies (priceless).

  • 7 Days a week Customer Service to help you answer your questions.

NOTE: This Closed BETA program is strictly limited to 100 dedicated users.

To claim your spot and join this elite group of users, you will get access to this entire package for just €2.299 (or 4 monthly payments of €849).

Join Now

Welcome to the StoryMatters Academy CLOSED BETA Training

Get all the training, videos, software, and 1-on-1 coaching, and tech support you need to plan & launch your funnel.


Module 1 - Build Your Marketing Strategy

Develop a Real Strategy to help you build your marketing strategy from the ground up. The right way.

If you don't get your Story right (tell the right person the right story), nothing else matters. Avoid the original sin in business by focusing on developing a real strategy.

  • Research Your Ideal Client & Market
  • Define Your Ideal Client
  • Develop Your Ideal Client's Empathy Map
  • Write Your Client's Hero's Journey
  • Create Your Offer Structure & Chain of Beliefs

At the end of the Strategy Module, you will have built a strategy that has a real chance of success if you execute it properly.

Rory R Student

Step 2

Module 2 - Map out & Build Your Funnel

Once you have developed your videos, it's time to build the funnel to deliver them to your ideal client.

Before you run off and build a massive funnel (which we can help you do), it's time to test your marketing strategy with a minimum viable funnel.

This idea is something we developed the hard way. Learn the story behind it, why we developed it, and why it works so well.

  • Understand the Minimum Viable Funnel Map.
  • Get our help mapping out YOUR Minimum Viable Funnel (on a FREE 60 Minute Personalised Call).
  • Learn how to write quiz copy to segment your leads.
  • Learn how to organise and build your marketing quiz.
  • Learn how to write the copy for your results pages.
  • Learn how to organize and build your result pages.
  • Learn how to write copy for your Landing and Sales Pages.
  • Learn how to organise, design, and build your Landing and Sales pages.
  • Learn the art of email copywriting.
  • Create your Marketing Campaign Follow-up Sequences.
  • Build your Entire 
  • Build Your Entire Funnel using the StoryFunnel software (You get free with the Academy) to map together and put your Minimum Viable Funnel Online.

By the end of this Module (with our 1-on-1 mentorship and tech help) you will have successfully overcome all the technical obstacles that could stop you from launching your funnel.



Module 3 - Launch & Optimise Your Funnel Traffic

Once you build your Funnel, it's time to test your Funnel results with Facebook Ads.

At James Cook Media, we have built and managed 5 (going on 6) 7-Figure Funnels from scratch. Learn the secrets behind running the paid traffic, content marketing, and the advanced funnels to generate this revenue online.

  • Calculating your Lifetime Value and Customer Acquisition Costs
  • Facebook Ad Campaign Setup 
  • Facebook Ad Copywriting
  • Optimising Your Facebook Ads

At the end of this module, you will understand exactly how to build out your entire Funnel Traffic Campaign, read and optimise your results, and make the adjustments you need to be successful.

Konrad working in the Kiepura room at the Bristol


Module 4 - StoryTelling through Video (Bonus Training)

Once you build your Funnel, and have tested your funnel online with Facebook Ads, it's time to optimise your funnel with the Power of Video Storytelling.

At James Cook Media, we are experts at video storytelling.

  • Learn Art of Creating Ads on Facebook that Connect with your Audience
  • Discover how to script custom answer videos to your Surveys.
  • Understand how to choose the right film crew for your video work.
  • Learn how to do your own video filming on a budget.
  • Learn the editing process for videos.

At the end of this module, you will understand the theory and the technical side of video storytelling. Whether you are doing it on a budget all by yourself, or you want to hire a professional team to do it for you.

Konrad & Kacper talking on Set

Basic Package

Build a Marketing Strategy and Your Funnel a dedicated 1-on-1 StoryMatters Academy Coach (Limited to 100 people)

  • 3 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€600 Value)
  • Setup StoryFunnel Software on Your Domain (€229 montly Value)
  • Over 20 hours of StoryMatters Academy Video Training on Marketing (€2,000 Value) Libary
  • Marketing Strategy Worksheets & Exercise Library
  • Dedicated Account Representative.
  • 24 hours, 7 days a week LiveChat support.
  • 7-days a week Tech Support.
  • Join other BETA members StoryMatters Private Facebook Group.

€229 monthly

Start your 14-Day FREE Trial

+20% VAT

Pro Package

Build a Marketing Strategy and Your Funnel a dedicated 1-on-1 StoryMatters Academy Coach (Limited to 100 people)

  • 12 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€2,400 Value)
  • 12 Months Access to the StoryFunnel Software (€2,750 Value)
  • Over 20 hours of StoryMatters Academy Video Training on Marketing (€2,000 Value) Libary
  • Marketing Strategy Worksheets & Exercise Library
  • Dedicated Account Representative.
  • 24 hours, 7 days a week LiveChat support.
  • 7-days a week Tech Support.
  • Join other BETA members StoryMatters Private Facebook Group.



Order Now

+20% VAT

Make the entire payment now of €2,299 (Save 32%)


4 Easy Monthly Payments €849

Platinum Package

Work Directly with JCM Founder Samuel P.N. Cook for 1-on-1 Marketing Coaching for your business or agency.

NOTE: To Qualify to work with James Cook Media's team to build your funnel, you must purchase this package.

  • 12 x Business Strategy & Marketing Coaching calls with James Cook Media Founder, Samuel P.N. Cook (€12,000 Value)
  • 24 Months Access to the StoryFunnel Software on up to 5 domains (€27,500 Value)
  • Over 20 hours of StoryMatters Academy Video Training on Funnel Building, StoryTelling, and Marketing (€2,000 Value) 
  • Never pay for design or development again with priority feature request support for StoryFunnel Software (€10,000 Value)
  • 24 Dedicated, 1-on-1 Coaching calls with your Personal StoryMatters Academy Coach (€4,800 Value)
  • Dedicated Account Representative.
  • 24 hours, 7 days a week LiveChat support.
  • 7-days a week Tech Support.
  • Trade ideas with other marketers and business owners in the StoryMatters Academy CLOSED BETA Private Facebook Group.


Order Now

+20% VAT

One Single Payment of €10,999.00 (Save 21%)


3 Easy Monthly Payments of €4.699

Complete StoryTelling Education

Get access to 4 streamlined modules with exercises to help you build your strategy and launch your funnel. Learn exactly how to develop your marketing strategy, script and produce your story, and design and build the funnel to put it online. Every exercise, every lesson we teach is included. Want more? Watch the entire Library of James Cook Media's Training over the past 2 years. 

Real, Human, 7-Days-a-Week Tech Support

We stand against hiding behind a support desk and calling it support. You deserve to talk to us. Writing your story and putting it online is hard, terrifying work. You are not alone. We are here for you with 24-hour chat support and 7-days a week emergency tech support. Get exclusive access to a private Facebook Group to post questions, share success stories, and meet your tribe of StoryTellers.

Accountability and Feedback.

Education without feedback is worthless. We refuse to just sell you a program not be there to help you. True learning comes from accountability feedback on your work. Feed on the energy of the community to keep going with our private Facebook Group. Also, join our weekly group live Q&A sessions with the experienced funnel builders to answer all your questions about getting your funnel online. PRO customers can get dedicated 1-on-1 coaching.

What People Say about Working with James Cook Media

Jack Vincent
Jack Vincent S.C.O.R.E© Selling System
Having it all laid out for you. You can just see how effective it was. I loved it!
Wanda Nowak
Wanda Nowak Wandalicious
No matter where you are in your business, the StoryMatters system has something for you.
Hugo Feenstra
Hugo Feenstra Vincent Mock
I would highly recommend the StoryMatters system. It is the best value for money I have ever experienced in my life.

Apply to Join the StoryMatters Academy CLOSED BETA (Limited to 100 Spaces)

Work with your dedicated, 1-on-1 coach to develop your strategy, build your funnel on this revolutionary technology, and launch it online. 

Apply Now