StoryMatters Mini-Course

Use StoryTelling to generate high-quality leads without spending all day on the phone and LinkedIN

Get 7 Days of Access to the StoryMatters Mini-Course with 2+ Hours of Training on StoryTelling and a FREE 1-on-1 Marketing Discovery Call.

Answer a short survey to Get Instant Acces

Lesson #1 - Why StoryMatters (Now, more than Ever)

Once you understand the power of StoryTelling, your entire perspective on marketing will change.

From the Elon Musk, the world's most iconic entrepreneur, to a British Personal Growth expert, this lesson will give you a sense of the possibilities for StoryTelling in your business. 

Once you see it, you won't be able to think about marketing the same way.

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Lesson #2 - Who is Your Hero? (HINT: It's not you)

Once you understand the power of StoryTelling, it's time to get clear on the most important thing.

Who the hero of the Story is in the first place.

And here's the great news. You don't have to make the story all about you.

In fact, that's not what you should do at all.

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Lesson #3 - Writing Your Hero's Journey (Be YODA, not Luke)

Once you understand how to find the hero of your story, it's time to help them write a story that inspires them.

This is the most powerful lesson you can learn as a marketer (and in life).

When you learn how to inspire other people to change their lives by telling themselves a better story, everything will change.

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Lesson #4 - Mapping Your Hero's Journey 

Without a Real Strategy (A Story), you have no chance to succeed in marketing.

But a strategy is just the starting point for success. Now the hard part starts.


If you can't execute your marketing plan, then nothing else matters. And this is where Mapping your hero's Digital Journey comes in.

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Bonus Lesson - The Original StoryMatters Talk

Before the StoryMatters MasterClass, there was the original StoryMatters talk at the Sage Business School in London.

In October, 2016, I gave my original ideas in front of 1,000 people who attend the school in London and online.

This talk gives you a valuable insight into the original thinking about StoryTelling, and you can see how it evolves throughout the training.

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Need help with Your Marketing?

Sign-up for the MasterClass and qualify for a FREE 1-on-1 Marketing Discovery Call

Here is how it works:

  • Take a short survey (2 mins) and enter your Email.

  • Start Watching the FREE Mini-Course right away.

  • Take the StoryTelling IQ Test

  • Schedule your FREE 1-on-1 Marketing Discovery Call

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The Storymatters Mini-Course

What People have to Say about Story Matters

Peter Schroder
Peter Schröder CEO, Elanity Network Partner GmbH
It changed my thinking about marketing. It was even better than I thought. The result is really, really good.
german 5
German Coppola Founder, YUMIWI
It completely redefined what marketing is for me ...I'm really excited to get back to the office and make it happen.
Michele Wyngaard
Michele Wyngaard Owner, Dynamic Dental
I made a really good investment in myself and the benefit that I will gain from that in future.


  • How much does the MasterClass Cost?
    • The StoryMatters MasterClass is a FREE Training. 

      When you sign-up for the MasterClass, you have 7 days to view the Training.

      Once your access to the training is finished, you can get lifetime access to the training when you invest in the StoryTelling in the Digital Age Book.

      You may also sign-up for the StoryTelling in the Digital Age Book + Video MasterClass for 80% Off the regular price when you complete the registration for the Training.

      NOTE: This 80% Off Offer is a one-time ONLY offer available when you register.

  • Why is my access to the MasterClass Limited to 7 Days?
    • Over 100,000 business owners have signed up for the StoryMatters MasterClass.

      Here is what we have noticed.

      When you have all the time in the world to view the training, you tend to forget.

      Without deadlines, nothing would happen.

      So we set a reasonable period of 7 days for you to view the training.

      Once you finish this period, you will no longer have access to the training unless you purchase the StoryTelling in the Digital Age Book.

      You may also purchase the StoryTelling in the Digital Age MasterClass and get a 30-day Free Trial to the StoryMatters Academy, where you can build your marketing strategy and launch your funnel on our StoryFunnel Software.

  • What will I get from the StoryMatters MasterClass?
    • The StoryMatters MasterClass is designed to help you understand the principles of StoryTelling and how to apply it to your marketing.

      You will see detailed examples of how we did this in a successful campaign that generated over $1.8 Million revenue.

      If you want to go from understanding to executing your marketing, you may also purchase the StoryTelling in the Digital Age MasterClass.

      The StoryTelling in the Digital Age MasterClass is 3.5 hours of marketing training that is an updated and more detailed version of this talk.

      With the MasterClass, you also get a 14-day Free Trial to the StoryMatters Academy, where you can build your marketing strategy and launch your funnel on our StoryFunnel Software.

  • The MasterClass sounds great for learning. How do I actually execute my marketing?
    • Yes, the MasterClass is great for understanding the principles of StoryTelling and marketing.

      But actually executing your marketing is not easy.

      The competition in the world of online marketing just keeps getting harder.

      Success in marketing comes down to making an investment.

      You either need to invest a LOT of time, or a significant amount of money.

      There is really no other way.

      At James Cook Media, we can help you transform your marketing in the following ways:

      1) Build your marketing and funnel yourself with the StoryMatters Academy

      If you are going to take the time to learn and execute your own marketing, you need a place where you can both learn and execute your marketing.

      This is exactly why we developed the StoryMatters Academy. You can learn from me and my team excactly how we make our marketing films, and build our funnels (like this one).

      Then you can build your own funnel just like ours on our StoryFunnel Software.

      To get access to the StoryMatters Academy and the StoryFunnel software, you should invest in the StoryTelling in the Digital Age MasterClass right after you register for the training.

      2) Get our help building your marketing strategy and your Funnel.

      If you don't have a lot of time to work on your marketing, you need to make an investment to get someone to help you do it right.

      At James Cook Media, we have built funnels that have generated over $10 Million in online sales.

      We work on dozens of funnels and know exactly how to do it right.

      If you want to get our helping your funnel, we have a few options for you.

      You may choose to engage me as a coach to help you build your funnel the right way.

      You may also join one of our workshops where we help you build your funnel with our team.

      Or if you qualify to work with us at a higher level (based on our interest in your project), we will even offer you a chance to pay us to build your funnel for you and manage it.

      If you want to speak to us about how we can help you build your funnel, be sure to invest in the Premium StoryTelling in the Digital Age MasterClass package as soon as you register for the StoryMatters MasterClass.


StoryMatters Mini-Course

Master the Art of Digital StoryTelling to Grow Your Business

Join the StoryMatters Mini-Course to get 2 hours of HD Video Training on StoryTelling and Qualify for a FREE 1-on-1 Marketing Discovery Call with a StoryMatters Advisor

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