In this episode learn about why understanding your ideal customer (your Hero) is so fundamental in today's marketplace. You will learn how to define and get to know your Hero. This episode will give you insight on tools you can use to better understand your Hero. Learn how to cut through the noise and speak directly to your Hero.
Guest: Date Added: Dec 23, 2017 3:47:15 PM
Length:
Podcast moments that will matter to you:
1:38
Who is and isn't you Hero?
4:35
How to focus more on your customer: “You” language vs “we”/” I” language while telling stories
7:47
Becoming a mentor for your avatar
11:40
How to pick an avatar for your product
15:13
What makes an ideal customer?
22:15
How to transition from one avatar to many avatars
27:33
Becoming better at marketing by determining your Hero's needs
Key points you will learn in this episode: