Who is your Hero? (Connecting with your customer)
[Season 1, Episode 2]

In this episode learn about why understanding your ideal customer (your Hero) is so fundamental in today's marketplace. You will learn how to define and get to know your Hero. This episode will give you insight on tools you can use to better understand your Hero. Learn how to cut through the noise and speak directly to your Hero.

Guest: Samuel P.N. Cook and Patrick Ney
Date Added: Dec 23, 2017 3:47:15 PM
Length: 41 min

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Summary:


Podcast moments that will matter to you:

1:38 
Who is and isn't you Hero?

4:35
How to focus more on your customer: “You” language vs “we”/” I” language while telling stories

7:47
Becoming a mentor for your avatar

11:40
How to pick an avatar for your product

15:13
What makes an ideal customer?

22:15
How to transition from one avatar to many avatars

27:33
Becoming better at marketing by determining your Hero's needs

 

Key points you will learn in this episode:

  • Why defining your Hero is integral to your business.
  • How to determine your Hero.
  • How to talk effectively to your Hero.
  • How to be a mentor instead of a Hero in your avatar's journey.
  • How to transition your company from serving one avatar to many avatars.
  • How to create empathy maps to better understand your Hero's needs.

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Transcript:


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StoryMatters Mini-Course

Master the Art of Digital StoryTelling

Watch the StoryMatters Mini-Course & qualify for a FREE 1-on-1 Marketing Discovery Call with a StoryMatters Advisor

Get Started