In this episode learn about why understanding your ideal customer (your Hero) is so fundamental in today's marketplace. You will learn how to define and get to know your Hero. This episode will give you insight on tools you can use to better understand your Hero. Learn how to cut through the noise and speak directly to your Hero.
Guest: Date Added: Dec 23, 2017 3:47:15 PM
Length: 41 min
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Podcast moments that will matter to you:
Who is and isn't you Hero?
How to focus more on your customer: “You” language vs “we”/” I” language while telling stories
Becoming a mentor for your avatar
How to pick an avatar for your product
What makes an ideal customer?
How to transition from one avatar to many avatars
Becoming better at marketing by determining your Hero's needs
Key points you will learn in this episode:
SanityDesk Marketing Software
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Watch the StoryMatters Mini-Course & qualify for a FREE 1-on-1 Marketing Discovery Call with a StoryMatters Advisor